07 Feb 20 SEO Tips for 2010 – Tip 7
Footer / Site wide Links – Use footer links sparingly by tactfully to tie site segments together.
- Footer links still work (using 5-10 keyword-rich text links at the bottom of a page), but that can also diffuse the intent of pages that do not have enough content to distinguish themselves from other pages. If a page in a site does not have more than 300 unique words on that page, it can lose relevance as the navigation and other code structures collapse and all interject their shingles to offset or diffuse the pages unique purpose and optimal continuity.
- For example if you have a page that is only a paragraph or two and you expect that page to rank for specific keywords, your navigation alone may trump the relevance for that page. Check your cached pages in text view to see how search engines view your code and your content without style sheets or java script .
- Footer links can help bring balance to pages with less content, but use them on pages with enough content to weather their contribution.
from SEO Design Solutions