Whether you’ve just launched a website or you’re a seasoned URL owner, you know how important Google is to your success.
But Google is also a tricky game to win. With constant updates changing the way that they rank sites, keeping up can feel overwhelming. To do so, you have to learn how to adapt to the slew of changes to keep your site’s marketing analytics performing well.
Keep reading to learn 5 things you can learn from the evolution of Google to help keep your site relevant for years to come.
1. Google Has No Plans of Letting You Know Exactly What’s in Each Update
One of the hardest parts of learning from the evolution of Google is that the search engine giant never released the gritty details of what each new algorithm update entails.
They do this with good reason. Without knowing the details of the update, questionable websites looking to cheat the system have a harder time doing so. They can’t simply update their ad-packed spam sites to match these new changes. Their ranking takes a hit, and fewer people end up on their sites.
Even if you aren’t meaning to mislead your visitors, elements of your site may get updated by the latest algorithm.
2. There are Thousands of Updates Each Year
Every year, Google rolls out at least one major algorithm update. The update often gets a quirky name, and analysts and SEO experts start blowing up their own blogs and websites discussing and defining the latest changes.
Given the press these major updates receive, you might be surprised to learn that there are actually thousands of updates rolled out each year.
Nearly all of these updates are minor changes. Most will go completely unnoticed, even by SEO experts and web analysts.
3. Google’s Ultimate Goal is Organic Content with No Hidden Motives
Though it won’t seem that way when your website takes a hit, Google isn’t trying to punish reputable websites with their algorithm updates.
Google’s ultimate goal is to improve the quality of the search results they offer to their users. They want to be able to provide trustworthy, reputable answers to web surfers’ questions.
After all, if they aren’t offering up good results, web surfers might move on to a different search engine.
4. Longer, Quality Content Always Wins
If there’s one thing that the evolution of Google has shown us at this point, it’s that high-quality, long-form content is always in favor.
If Google’s ultimate goal is to educate web surfers by providing great answers to their questions, it stands to reason that their algorithm updates would favor in-depth content pieces.
If you want to make the most of your SEO strategies, investing in long-form content from the start is always a good choice.
5. Your SEO Strategies Should Constantly Be Updated Too
When you’ve invested a lot of time, effort, and money into developing your SEO strategies, the last thing you’ll want to do is change them.
But thanks to Google’s constant updates, the SEO game is constantly changing. If you want to keep up, it’s important to learn that you need to always be working to improve and update your SEO.
What You Can Learn From the Evolution of Google
With these 5 strategies, you can develop an SEO strategy that will help keep your site performing well through update after update.