Stephen Galgocy

/Stephen Galgocy

About Stephen Galgocy

Stephen has worked as a search engine marketing (SEM) professional for over 7 years with companies both large and small, as well as an independent consultant. His experience includes Search Engine Optimization (SEO), Pay Per Click (PPC), Multivariate Testing (MVT), Social Media Marketing (SMM), User Experience (UX), Conversion Rate Optimization (CRO), Web Design - HTML, XML, PHP, Javascript, CSS design, and lead generation.Some of the marketing verticals Stephen has experience with are: healthcare, career search, lawyers and legal professional services; ecommerce; furniture; photography; wedding planning; music; web design services.Stephen's education has focused primarily on business. Digital Marketing has been his primary career focus, although writing music is and always will be his first love.Published work includes music, video, and web content. SpecialtiesSearch Engine Optimization (SEO), Pay Per Click (PPC), Multivariate Testing (MVT), Social Media Marketing (SMM), User Experience (UX), Conversion Rate Optimization (CRO), Web Design - HTML, XML, PHP, Javascript, CSS, Video Post-Production Editing, Audio Engineering.
2:26 pm 2:26 pm

“How to Hire an SEO” (Google Video Rundown)

By | February 24th, 2017|Search Engine News, Search Marketing|

Hi all! Google has released a handy video guide on "How to Hire an SEO". We are promoting this video because we believe that business owners should hear this right from the Search Engine they are optimizing for (primarily). Maile Ohye, a Googler, part of the Google Search team for 10 or so years, is the face behind that video. The [...]

11:30 am 11:30 am

A New AI Search Engine Lends Itself To Scientific Research Publications

By | January 6th, 2017|Search Engine Algorithms, Search Engine News, Search Marketing|

Scientific papers come out with such frequency that keeping up with the literature is practically a full-time job for anyone at the cutting edge of a major field. Semantic Scholar, a free, online tool developed under the guidance of Microsoft cofounder Paul Allen, is using machine learning and other aspects of artificial intelligence (AI) to make the monumental task of [...]

1:33 pm 1:33 pm

Search Geek Solutions Part of New Google Beta Program Called Google Posts

By | November 14th, 2016|Local Search Marketing, Local SEO, Search Engine News, Search Engine Optimization, Search Marketing, Social Media|

There's a new feature popping up in Google search results called "Google Posts." It's a place for Google to directly host content in a post-Google+ world and to embed this content directly into search results. Imagine orphaned Google+ posts with the Google+ branding stripped out, and you're most of the way there. Google Posts isn’t the official name of this service. As of [...]

11:29 am 11:29 am

SEO NEWS: Google Penguin and Core Algorithm Update

By | September 26th, 2016|Search Engine Algorithms, Search Engine News, Search Engine Optimization, Search Marketing|

It was announced that Google has updated its core algorithm to include Penguin as part of the real-time updates. If you’re not familiar with Penguin, it was launched in 2012 as a means to devalue sites / pages that receive spammy links, as well as analyzing potentially "over-optimized" pages on a site. (See the announcement from Google below) Penguin is [...]

9:15 am 9:15 am

Google Continues To Boost HTTPS Rankings

By | August 16th, 2016|Search Engine Algorithms, Search Engine Optimization, Search Marketing|

I know we tell you this just about every 3 months at this point, but this time we're serious. ;) If you haven't updated your site to https yet, buckle your seat belts. Moz is reporting record percentages in the top 10 Google search results. Just 30 days ago, Mozcast reported 33.3% of all rankings in the top 10 on [...]

10:09 am 10:09 am

Google Reports RankBrain Used In All Google Searches

By | June 28th, 2016|Search Engine Algorithms, Search Engine Optimization, Search Marketing|

Steven Levy, world famous author, wrote on Back Channel a bit about RankBrain, here is the quote: It turned out the answer was yes, and the system is now part of search, known as RankBrain. It went online in April 2015. Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation [...]

1:05 pm 1:05 pm

Local SEO Case Study – Dental Practice Organic Search Marketing

By | April 28th, 2016|Case Studies, Projects, SEO|

Search Geek Solutions’ efforts contributed to gains in traffic, audience engagement, and conversion rate. Background Bloomfield Dental Designs has been a Search Geek Solutions client since 2014. They are a major force in Bloomfield NJ family dentistry, offering cosmetic and pediatric services. Their clients tell them that they have a very welcoming atmosphere that is great for pediatric dentistry. They also offer affordable dentistry [...]

3:27 pm 3:27 pm

How Will Facebook Instant Articles Affect SEO?

By | April 8th, 2016|Facebook, Search Engine Optimization, UX - User Experience|

Will Facebook Instant Articles affect SEO? In some ways, I think optimizing for Facebook Instant Articles could affect every publisher’s website SEO, ultimately for the better. Here’s how. Publishers Will Need to Publish More Content Any publisher, whether it’s a media outlet, business, or individual using content to establish authority will have to get serious about publishing more content. The one post [...]

10:05 am 10:05 am

How To Change User Permissions In Google Analytics

By | February 29th, 2016|Analytics, How Tos, Search Engine Optimization, Search Marketing|

User permissions You can assign user permissions at the account, property, and view levels. To assign permissions, select the Admin tab, and click User Management in the ACCOUNT, PROPERTY, or VIEW column. Four permissions are available that you can apply singly or in combination: Manage Users: Can manage account users (add/delete users, assign permissions). Does not include Edit or Collaborate. Edit: [...]

1:11 pm 1:11 pm

How to Change Location in Google With These 4 Alternative Work Arounds

By | December 11th, 2015|Local SEO, Search Engine News, Search Marketing|

Without telling anyone, google got rid of the ability to filter searches by specific location. Before the change, one was able to click on "Search Tools" within Google and select a location. Doing this rendered results as if you were searching from that location. This was a handy tool for SEOs and webmasters who wanted to understand how searchers in [...]