Stephen Galgocy

/Stephen Galgocy

About Stephen Galgocy

Stephen has worked as a search engine marketing (SEM) professional for over 7 years with companies both large and small, as well as an independent consultant. His experience includes Search Engine Optimization (SEO), Pay Per Click (PPC), Multivariate Testing (MVT), Social Media Marketing (SMM), User Experience (UX), Conversion Rate Optimization (CRO), Web Design - HTML, XML, PHP, Javascript, CSS design, and lead generation.Some of the marketing verticals Stephen has experience with are: healthcare, career search, lawyers and legal professional services; ecommerce; furniture; photography; wedding planning; music; web design services.Stephen's education has focused primarily on business. Digital Marketing has been his primary career focus, although writing music is and always will be his first love.Published work includes music, video, and web content. SpecialtiesSearch Engine Optimization (SEO), Pay Per Click (PPC), Multivariate Testing (MVT), Social Media Marketing (SMM), User Experience (UX), Conversion Rate Optimization (CRO), Web Design - HTML, XML, PHP, Javascript, CSS, Video Post-Production Editing, Audio Engineering.
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7 Online Marketing Trends You Need to Know to Survive

By | August 21st, 2017|Search Engine Optimization, Search Marketing|

7 Online Marketing Trends You Need to Know to Survive As rapidly as the culture of digital marketing changes, there are still some fundamental online marketing trends to pay attention to. Do you have a vision for an online marketing plan that will boost customer conversion? Do you need to develop a strategy to improve a business's online presence? Have [...]

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The Ultimate SEO Checklist That Will Get You Results

By | August 10th, 2017|Search Engine Optimization, Search Marketing|

An effective content marketing strategy is critical to your business’s success. For this reason, you won’t get far without having an online presence. And in order to establish that, you need to have an SEO checklist to develop a sound campaign. All the content you create should be geared towards your SEO campaign. This includes your social media posts, blog [...]

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How to Stay Ahead of Google Updates Before They Happen

By | July 24th, 2017|How Tos, Search Engine Algorithms, Search Engine Optimization|

  Are you in the know about the latest Google update, known as Fred? Google updates don't happen weekly or even monthly. But, when an update does happen, you want to be well aware of it. Google's main goal is to provide Internet users with quality search results. This means that the company's algorithm that provides those results must be [...]

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What the Google Maps Update Means for Local SEO

By | June 20th, 2017|Local SEO, Search Engine News|

Never underestimate the power of local SEO -- especially since half of all local searches conducted on a mobile device get customers in your store that same day. Of course, many of those local searchers are also using Google Maps to help them navigate directly to your store. As a result, it's highly likely that you've already made Google Maps a part [...]

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Google Update “Fred”: How to Check if You Were Impacted

By | May 24th, 2017|Search Engine Algorithms, Search Engine News|

Google Update: How to Check if You Were Impacted In the middle of March 2017, the latest Google update, known as 'Fred', hit without word or warning. Needless to say, the SEO community is buzzing with speculation about the update. Many website owners may have witnessed a change in their traffic and rankings, as a result. That's why we're offering [...]

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“How to Hire an SEO” (Google Video Rundown)

By | February 24th, 2017|Search Engine News, Search Marketing|

Hi all! Google has released a handy video guide on "How to Hire an SEO". We are promoting this video because we believe that business owners should hear this right from the Search Engine they are optimizing for (primarily). Maile Ohye, a Googler, part of the Google Search team for 10 or so years, is the face behind that video. The [...]

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A New AI Search Engine Lends Itself To Scientific Research Publications

By | January 6th, 2017|Search Engine Algorithms, Search Engine News, Search Marketing|

Scientific papers come out with such frequency that keeping up with the literature is practically a full-time job for anyone at the cutting edge of a major field. Semantic Scholar, a free, online tool developed under the guidance of Microsoft cofounder Paul Allen, is using machine learning and other aspects of artificial intelligence (AI) to make the monumental task of [...]

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Search Geek Solutions Part of New Google Beta Program Called Google Posts

By | November 14th, 2016|Local Search Marketing, Local SEO, Search Engine News, Search Engine Optimization, Search Marketing, Social Media|

There's a new feature popping up in Google search results called "Google Posts." It's a place for Google to directly host content in a post-Google+ world and to embed this content directly into search results. Imagine orphaned Google+ posts with the Google+ branding stripped out, and you're most of the way there. Google Posts isn’t the official name of this service. As of [...]

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SEO NEWS: Google Penguin and Core Algorithm Update

By | September 26th, 2016|Search Engine Algorithms, Search Engine News, Search Engine Optimization, Search Marketing|

It was announced that Google has updated its core algorithm to include Penguin as part of the real-time updates. If you’re not familiar with Penguin, it was launched in 2012 as a means to devalue sites / pages that receive spammy links, as well as analyzing potentially "over-optimized" pages on a site. (See the announcement from Google below) Penguin is [...]

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Google Continues To Boost HTTPS Rankings

By | August 16th, 2016|Search Engine Algorithms, Search Engine Optimization, Search Marketing|

I know we tell you this just about every 3 months at this point, but this time we're serious. ;) If you haven't updated your site to https yet, buckle your seat belts. Moz is reporting record percentages in the top 10 Google search results. Just 30 days ago, Mozcast reported 33.3% of all rankings in the top 10 on [...]