18 Sep How To Avoid Being Taken Advantage Of By A Bad Dental Marketing Agency
Are you looking for a dental marketing company? Instead of searching for the signs of the right company, it is far more useful to know how to recognize a bad or dangerous business. Choosing a poor solution could damage your business brand and hurt your company in the long term while leaving you out of pocket. So, let’s get started and discover exactly how to dodge the dangers here.
What Should They Offer?
The right dental marketing company should be able to offer numerous advantages for your practice. The ideal result will be the constant flow of fresh patients to your practice. To do this, the company should connect with you and utilize multiple channels such as:
- Google Advertisements
- Facebook ads
- High-quality SEO
- Improving online reviews
- A website that converts
Bad companies won’t be able to hit any of these targets or utilize these avenues. They also won’t be looking to form a long term connection with your business. Instead, they’ll be similar to door to door salesman. They’ll complete a poor service and then disappear.
We’ve seen this happen time and time again, working to correct the damage from poor dental marketing agencies. If you have already been hit with a poor quality service, you might have your doubts about the results an online marketing we can achieve. As is often the case, the methods are sound, it’s the implementation that’s typically the issue.
Choosing The Right Dental Marketing Company
So, how can you make sure that you are selecting the right dental marketing business?
If you have already been hurt once before, it can be difficult to know exactly where to begin. Well, we have some pointers that are sure to put you on the right track.
Conduct Your Own Research
It’s absolutely vital that you are making sure that you explore the different options online. You should trust the word of other dental practices rather than a marketing company itself. Try to find out whether they have had significant levels of success on the market.
Research is easy thanks to the power of google. You will be able to make sure that you can quickly find the agencies in your area. Face to face meetings are deal so you may want to aim for local. You’ll also be able to search by level of experience as well as the expertise that they have in the field.
The best companies will also provide case studies. This is a great way to see evidence that the company can deliver proven results. It ensures that you don’t have to worry about issues with a business being all talk and empty promises.
Don’t forget, the real experts will have a trail of past achievements from speaking engagements to article references and potentially even history in guest writing on popular blogs.
Interview Different Options
Dental marketing companies aren’t just sitting back and waiting for you to find them. You’ve probably been solicited by a few already but that’s actually a positive. They will often provide you with contact details and other information that you can use. You can take this information and start running your own interviews. This will provide a good idea of what these businesses can offer and whether they are the right choice for you.
After you have interviewed a few different options, you will be able to start putting together a list of the best choices. You’ll be nearing a decision. But is this the end of the story?
Unfortunately, the answer is no because it’s possible that you’ve reached this stage and you’ve actually been duped.
Remember, bad dental marketing companies have a range of ways to trick you into thinking you have chosen a quality service.
That’s why it’s important to make sure that you dive deeper, even after you think you’ve found a great business.
Check Out SEO Tactics
One of the most important things to discover is how a company is going to improve your SEO ranking. They should have a strategy in place and ideally, it’s going to be targeted specifically at your business requirements.
One thing to watch out for is a cookie-cutter service. A business offering a cookie-cutter solution won’t bother getting to know your brand or your goals. You might be wondering how they can offer a great service without doing this. The simple answer? They can’t and instead will be provided a rinse and repeat method to every client, regardless of their needs or requirements.
Important Factors You Must Keep In Mind
When you start to narrow down your list of candidates, you should be exploring the different factors. This should be evident from the proposals and possibilities that they pitch towards you.
It’s at this stage that you need to make sure that you are asking for proof that they can deliver on promises. For instance, you do need to make sure that they are delivering case studies or some proof of past success. It’s incredibly risky to take a chance on an unproven business. The chances are that they won’t be able to deliver what you need.
If you are looking for a website solution, and you should be, make sure that they do provide samples of their work in this area too.
Case studies and web designs aren’t enough to ensure that you are getting the best service though. The company should also be able to provide data. Data is crucial because it shows that previously completed campaigns were successful. If they can’t show data, then you should be wary about whether any of their lines are actually true.
Don’t forget, that general online marketing is not the same as dental marketing. There are key differences and that’s why you want a specialist in this area. Ultimately, a general marketing agency may not fully understand your patients or your target audience. That’s going to mean it will be less likely that they will be able to target them and provide the killer campaign that you require.
Finally, pay close attention to a business's ability to communicate with you. How fast did they respond to your inquiries and was it a personalized message or an automated response?
This provides clues about factors such as turnaround. You will also be able to determine how effective they are going to be at communicating with you once you decide to hire them. You might think that a business that takes an age to get back to you is busy and therefore successful or popular. While this might be true, it also suggests that they are likely already stretched beyond their limit. Or, worse, they don’t put the effort in providing the absolute best customer experience.
Red Lights You Must Be Aware Of
There are a few red lights that you do need to be aware of when you are selecting a dental marketing company. The first is the cost. If a company is quoting a cost before they know your aims, be cautious. This is another sign that they are delivering a cookie-cutter solution. This is also something to be aware of if they are offering a price that is too good to be true.
Another clear red light will be a company that has no reviews and seemingly no previous clients. There is a strong possibility that they are hiding issues with their service. Mixed reviews are actually a more positive sign than absolutely no feedback at all.
What Will A Great Dental Marketing Company Deliver?
Now that you know how to spot the disaster companies, it’s worth considering what a great dental marketing business is going to bring to the table.
First, a dental marketing company is always going to be able to offer a bird's eye view of your business. They will deliver a fresh perspective and help navigate pain points, ensuring that you are able to solve issues that you could have already faced in marketing. This is going to help ensure that you consistently attract new patients to your practice.
One of the big advantages of hiring a dental marketing company is that they do deliver an outside perspective. This means that they are not weighed down by issues that can impact judgment and instead provide a completely unbiased view. They’ll help you discover possibilities that were previously completely hidden to you.
Do be aware that while a dental marketing company should be able to offer you a wide and varied campaign that does utilize various different platforms, they are not going to be strong in every area. Different companies will focus on particular aspects of marketing. This isn't an issue. You just need to determine what areas of your campaign require more work and then use a company that excels in these areas.
If you make the right choice, then what you will get is a business partner. They will lend a crucial helping hand with marketing and ensure that you don’t need to worry about problems with your promotional campaign. Indeed, they can be a great weapon in your arsenal when you’re looking for ways to reach out to new patients.