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How Will Facebook Instant Articles Affect SEO?

Will Facebook Instant Articles affect SEO? In some ways, I think optimizing for Facebook Instant Articles could affect every publisher’s website SEO, ultimately for the better. Here’s how. Publishers Will Need to Publish More Content Any publisher, whether it’s a media outlet, business, or individual using content to establish authority will have to get serious about publishing more content. The one post [...]

By | April 8th, 2016|Facebook, Search Engine Optimization, UX - User Experience|

How To Change User Permissions In Google Analytics

User permissions You can assign user permissions at the account, property, and view levels. To assign permissions, select the Admin tab, and click User Management in the ACCOUNT, PROPERTY, or VIEW column. Four permissions are available that you can apply singly or in combination: Manage Users: Can manage account users (add/delete users, assign permissions). Does not include Edit or Collaborate. Edit: [...]

By | February 29th, 2016|Analytics, How Tos, Search Engine Optimization, Search Marketing|

How to Change Location in Google With These 4 Alternative Work Arounds

Without telling anyone, google got rid of the ability to filter searches by specific location. Before the change, one was able to click on "Search Tools" within Google and select a location. Doing this rendered results as if you were searching from that location. This was a handy tool for SEOs and webmasters who wanted to understand how searchers in [...]

By | December 11th, 2015|Local SEO, Search Engine News, Search Marketing|

Google: Mobile Search Volume Surpasses That Of Desktop

Last week, news broke that Google's search volume is now dominated by mobile searches. Over 50% of all of Google's queries worldwide is now done on mobile devices. This was the case in the US and several other countries back in May 2015 but now this is the case globally. Meaning, overall, across all countries, there are more people searching [...]

By | October 19th, 2015|Search Engine News, Search Engine Optimization|

Google Algorithm Update: Panda 4.2 Release Update

Panda 4.2 has appeared, following Gary Illyes announcement last month that the refresh had been coming.This past weekend we began a Panda update that will rollout over the coming months, said a Google spokesperson about Panda. As you know, were always working to improve Google so search results are higher quality and more relevant for everyone and this is just [...]

3 Great Ways to Use Structured Data For Local SEO

  Schema.org brought about a revolutionary collaboration between the world’s top search engines to create a method that made it easier to categorize and identify important information on websites. However, local businesses are largely behind when it comes to adopting current web design and SEO practices. As this TechCrunch article pointed out, “Only 25% of U.S. local businesses have websites [...]

By | July 30th, 2015|Local SEO, Search Engine Optimization, Structured Data|

Mashable Employs An Old Adsense Strategy… And It’s Working

I'd like to start out by saying that I love Mashable. I see their posts on my FB feed multiple times per day, and click at least 1-2 and read and skim. According to some sources, they put out up to 30+ posts per day, but promote double that on social media. (Huffington post is rumored to put out 1200 [...]

6 Local Search Trends for 2015 (that your business should pay attention to)

Over the past five years, dramatic changes in how consumers select businesses in the local marketplace have evolved from a heavy reliance on directories and local media sources such as printed Yellow pages to online mediums such as search engines, local search sites, first on desktop and now increasingly on mobile devices including tablets. We have observed six (6) major trends in local search that marketers should [...]

By | January 20th, 2015|Local Search Marketing, Search Marketing|

6 Reasons to Fire Your SEO Company

Here are six reasons why you might want to fire your SEO. 1. They Don’t Explain Their Process An SEO agency that doesn’t explain its process is dangerous. This signals that they’re doing something that is either black-hat, gray-hat, or otherwise suspicious. They don’t want you to know about it, because you’re probably not going to like it. Is it [...]

By | November 20th, 2014|Search Marketing|

6 Ways to adjust to the new Google Pigeon Algorithm Change

6-point Pigeon-proofing checklist for local businesses 1.  Stay alert. Experts agree that the dust has not settled on this update, so this would not be the right time to react with a complete 180 in your marketing strategy. Stay tuned in to local blogs and fora and monitor the SERPs on a regular basis to watch things progress in the [...]

By | September 4th, 2014|Local SEO, Search Engine Optimization|