As rapidly as the culture of digital marketing changes, there are still some fundamental online marketing trends to pay attention to. Do you have a vision for an online marketing plan that will boost customer conversion? Do you need to develop a strategy to improve a business's...
An effective content marketing strategy is critical to your business’s success. For this reason, you won’t get far without having an online presence. And in order to establish that, you need to have an SEO checklist to develop a sound campaign. All the content you create...
Are you in the know about the latest Google update, known as Fred? Google updates don't happen weekly or even monthly. But, when an update does happen, you want to be well aware of it. Google's main goal is to provide Internet users with quality search...
Never underestimate the power of local SEO -- especially since half of all local searches conducted on a mobile device get customers in your store that same day. Of course, many of those local searchers are also using Google Maps to help them navigate directly to your...
Google Update: How to Check if You Were Impacted In the middle of March 2017, the latest Google update, known as 'Fred', hit without word or warning. Needless to say, the SEO community is buzzing with speculation about the update. Many website owners may have witnessed a change...
Hi all! Google has released a handy video guide on "How to Hire an SEO". We are promoting this video because we believe that business owners should hear this right from the Search Engine they are optimizing for (primarily). Maile Ohye, a Googler, part of the Google...
Scientific papers come out with such frequency that keeping up with the literature is practically a full-time job for anyone at the cutting edge of a major field. Semantic Scholar, a free, online tool developed under the guidance of Microsoft cofounder Paul Allen, is using machine...
There's a new feature popping up in Google search results called "Google Posts." It's a place for Google to directly host content in a post-Google+ world and to embed this content directly into search results. Imagine orphaned Google+ posts with the Google+ branding stripped out, and you're most...
It was announced that Google has updated its core algorithm to include Penguin as part of the real-time updates. If you’re not familiar with Penguin, it was launched in 2012 as a means to devalue sites / pages that receive spammy links, as well as...
I know we tell you this just about every 3 months at this point, but this time we're serious. ;) If you haven't updated your site to https yet, buckle your seat belts. Moz is reporting record percentages in the top 10 Google search results. Just...