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SEO NEWS: Google Penguin and Core Algorithm Update

It was announced that Google has updated its core algorithm to include Penguin as part of the real-time updates. If you’re not familiar with Penguin, it was launched in 2012 as a means to devalue sites / pages that receive spammy links, as well as analyzing potentially "over-optimized" pages on a site. (See the announcement from Google below) Penguin is [...]

Google Continues To Boost HTTPS Rankings

I know we tell you this just about every 3 months at this point, but this time we're serious. ;) If you haven't updated your site to https yet, buckle your seat belts. Moz is reporting record percentages in the top 10 Google search results. Just 30 days ago, Mozcast reported 33.3% of all rankings in the top 10 on [...]

Google Reports RankBrain Used In All Google Searches

Steven Levy, world famous author, wrote on Back Channel a bit about RankBrain, here is the quote: It turned out the answer was yes, and the system is now part of search, known as RankBrain. It went online in April 2015. Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation [...]

Local SEO Case Study – Dental Practice Organic Search Marketing

Search Geek Solutions’ efforts contributed to gains in traffic, audience engagement, and conversion rate. Background Bloomfield Dental Designs has been a Search Geek Solutions client since 2014. They are a major force in Bloomfield NJ family dentistry, offering cosmetic and pediatric services. Their clients tell them that they have a very welcoming atmosphere that is great for pediatric dentistry. They also offer affordable dentistry [...]

By | April 28th, 2016|Case Studies, Projects, SEO|

How Will Facebook Instant Articles Affect SEO?

Will Facebook Instant Articles affect SEO? In some ways, I think optimizing for Facebook Instant Articles could affect every publisher’s website SEO, ultimately for the better. Here’s how. Publishers Will Need to Publish More Content Any publisher, whether it’s a media outlet, business, or individual using content to establish authority will have to get serious about publishing more content. The one post [...]

By | April 8th, 2016|Facebook, Search Engine Optimization, UX - User Experience|

How To Change User Permissions In Google Analytics

User permissions You can assign user permissions at the account, property, and view levels. To assign permissions, select the Admin tab, and click User Management in the ACCOUNT, PROPERTY, or VIEW column. Four permissions are available that you can apply singly or in combination: Manage Users: Can manage account users (add/delete users, assign permissions). Does not include Edit or Collaborate. Edit: [...]

By | February 29th, 2016|Analytics, How Tos, Search Engine Optimization, Search Marketing|

How to Change Location in Google With These 4 Alternative Work Arounds

Without telling anyone, google got rid of the ability to filter searches by specific location. Before the change, one was able to click on "Search Tools" within Google and select a location. Doing this rendered results as if you were searching from that location. This was a handy tool for SEOs and webmasters who wanted to understand how searchers in [...]

By | December 11th, 2015|Local SEO, Search Engine News, Search Marketing|

Google: Mobile Search Volume Surpasses That Of Desktop

Last week, news broke that Google's search volume is now dominated by mobile searches. Over 50% of all of Google's queries worldwide is now done on mobile devices. This was the case in the US and several other countries back in May 2015 but now this is the case globally. Meaning, overall, across all countries, there are more people searching [...]

By | October 19th, 2015|Search Engine News, Search Engine Optimization|

Google Algorithm Update: Panda 4.2 Release Update

Panda 4.2 has appeared, following Gary Illyes announcement last month that the refresh had been coming.This past weekend we began a Panda update that will rollout over the coming months, said a Google spokesperson about Panda. As you know, were always working to improve Google so search results are higher quality and more relevant for everyone and this is just [...]

3 Great Ways to Use Structured Data For Local SEO

  Schema.org brought about a revolutionary collaboration between the world’s top search engines to create a method that made it easier to categorize and identify important information on websites. However, local businesses are largely behind when it comes to adopting current web design and SEO practices. As this TechCrunch article pointed out, “Only 25% of U.S. local businesses have websites [...]

By | July 30th, 2015|Local SEO, Search Engine Optimization, Structured Data|