Blog

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6 Reasons to Fire Your SEO Company

Here are six reasons why you might want to fire your SEO. 1. They Don’t Explain Their Process An SEO agency that doesn’t explain its process is dangerous. This signals that they’re doing something that is either black-hat, gray-hat, or otherwise suspicious. They don’t want you to know about it, because you’re probably not going to like it. Is it [...]

By | November 20th, 2014|Search Marketing|

6 Ways to adjust to the new Google Pigeon Algorithm Change

6-point Pigeon-proofing checklist for local businesses 1.  Stay alert. Experts agree that the dust has not settled on this update, so this would not be the right time to react with a complete 180 in your marketing strategy. Stay tuned in to local blogs and fora and monitor the SERPs on a regular basis to watch things progress in the [...]

By | September 4th, 2014|Local SEO, Search Engine Optimization|

Google Algorithm Update: Multiple Instances of the Same URL (is this 2007 or…?)

I wanted to create a quick update on some funky thing that google has decided to re-implement. In addition to yanking authorship photos and a bit more data about the author, they’ve decided to go back to (depending on search intent) displaying multiple instances of the same URL. This can be good and bad. It is good if YOU are [...]

By | August 7th, 2014|Search Engine News, Search Engine Optimization|

How To Create Links To Any URL From Your Youtube Video | 2014

What happened? I used to be able to post any link from my youtube.com video to ANY URL I pleased. It is still possible! Here is the trick. The process is similar, it has been legitimized bit. Associated Website annotations provide site owners a way to link to their websites directly from their videos. To enable Website Annotations please make [...]

By | July 18th, 2014|Search Engine Optimization, Social Media, Youtube|

Google Panda 4.0 – What Sectors did it impact?

Hi All! Google makes changes to its algorithm every day (sometimes multiple changes in one day). When the company actually announces them, you know they’re bigger than the average update.  Google’s head of webspam Matt Cutts tweeted about the updates on Tuesday night: Panda has been refreshed on a regular basis for quite some time now, and Google has indicated [...]

By | May 22nd, 2014|Search Engine News|

What you should expect from the upcoming Penguin 3.0 Google Algorithm Update

Tens of thousands, if not 100's of thousands of online marketers have managed thorough link audits after being impacted by Penguin. Specifically, they have gone to great lengths to take away or disavow EVERY link that could be interpreted by Google as being part of a link scam. The return for those who have worked so hard at coming into [...]

By | March 30th, 2014|Local SEO, Search Engine News, Search Marketing|

How to Get a Link from IMDB

Today we'll teach you about a way to submit URLs for consideration for inclusion at a very famous website. The initials are IMDB but you may know it better as the Internet Movie Database. Internet Movie Database is not just about movies. We will get into this in a moment. IMDB has been producing quality content for years. The Internet [...]

By | February 10th, 2014|Link Building|

Pinterest Boards In Bing Results and How You Can Improve Your Pinterest SEO

Here’s how we can maximize our efforts. Strap in. So with a quick bit of research I’ve determined that relevancy for this type of rich search listing in Bing is based entirely on keywords and pinterest social authority. But mostly Keywords. For example, a search for OUTDOOR LIGHTING IDEAS returns these results:     Dreamyard is a model for Pinterest [...]

By | November 22nd, 2013|Pinterest, Search Marketing, Social Media|

Structured Data: JSON-LD or Microdata? Which Should I Use?

Microdata and JSON-LD are two different ways to mark up your data using the schema.org vocabulary. It's best to choose either microdata or JSON-LD and avoid using both types on a single page or email. Microdata Microdata uses HTML tags and attributes to define data. For example, here's some HTML that describes an event: <div> Come hear the Tiny Tim [...]

By | September 5th, 2013|Search Engine Optimization, Search Marketing, Structured Data|