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Google Panda 4.0 – What Sectors did it impact?

Hi All! Google makes changes to its algorithm every day (sometimes multiple changes in one day). When the company actually announces them, you know they’re bigger than the average update.  Google’s head of webspam Matt Cutts tweeted about the updates on Tuesday night: Panda has been refreshed on a regular basis for quite some time now, and Google has indicated [...]

By | May 22nd, 2014|Search Engine News|

What you should expect from the upcoming Penguin 3.0 Google Algorithm Update

Tens of thousands, if not 100's of thousands of online marketers have managed thorough link audits after being impacted by Penguin. Specifically, they have gone to great lengths to take away or disavow EVERY link that could be interpreted by Google as being part of a link scam. The return for those who have worked so hard at coming into [...]

By | March 30th, 2014|Local SEO, Search Engine News, Search Marketing|

How to Get a Link from IMDB

Today we'll teach you about a way to submit URLs for consideration for inclusion at a very famous website. The initials are IMDB but you may know it better as the Internet Movie Database. Internet Movie Database is not just about movies. We will get into this in a moment. IMDB has been producing quality content for years. The Internet [...]

By | February 10th, 2014|Link Building|

Pinterest Boards In Bing Results and How You Can Improve Your Pinterest SEO

Here’s how we can maximize our efforts. Strap in. So with a quick bit of research I’ve determined that relevancy for this type of rich search listing in Bing is based entirely on keywords and pinterest social authority. But mostly Keywords. For example, a search for OUTDOOR LIGHTING IDEAS returns these results:     Dreamyard is a model for Pinterest [...]

By | November 22nd, 2013|Pinterest, Search Marketing, Social Media|

Structured Data: JSON-LD or Microdata? Which Should I Use?

Microdata and JSON-LD are two different ways to mark up your data using the schema.org vocabulary. It's best to choose either microdata or JSON-LD and avoid using both types on a single page or email. Microdata Microdata uses HTML tags and attributes to define data. For example, here's some HTML that describes an event: <div> Come hear the Tiny Tim [...]

By | September 5th, 2013|Search Engine Optimization, Search Marketing, Structured Data|

Are Widgets and Infographics Bad for SEO?

Google spam man Matt Cutts has been attempting to get his message about "No-followed" widget and infographic links for awhile now. Below is a video about Google's opinion on obtaining links from widgets is from October 2012. Cutts is quoted: "Whenever you get a link from just a word press footer or just a random footer or, you [...]

10 Great Points About an Engaging Blog Post

Hi All, This is a great example of an engaging post. It doesn’t have much copy but if it did it would get a 10/10 in my book. Let’s run down what I love about it. https://www.lampsplus.com/info-center/b/blog/archive/2013/08/01/10-floor-lamps-for-small-spaces.aspx Clean Design Big Beautiful Images (and they all fit) Great internal linking It’s a List (10 Floor Lamps) and people love lists Uses [...]

By | August 14th, 2013|Copywriting, Search Marketing|

6 Steps for Local Business Owners to Increase Their Digital Presence on Facebook

~from searchengineland.com If you haven't already, request access to Facebook Graph Search. As of now, it has only been rolled out to a limited set of users. Double and triple check your Page information, categories, etc. Make sure you have "Local Business" selected as your category. Develop a strategy for gaining more likes (the right way). Avoid zombie followers. Boost [...]

By | May 8th, 2013|Search Marketing, Social Media|

Link Juice Recovery in Excel | Find Links to Dead Pages on Your Site

How many times have you changed up site architecture? If you're in ecommerce or you work on larger sites, this might be a common problem for you. One of the biggest SEO related implications is that old, relevant, authoritative links may have been lost in the process. They may be going to pages that were not 301d correctly, or just [...]

By | December 17th, 2012|Search Engine Optimization, Search Marketing|