Whether you’ve just launched a website or you’re a seasoned URL owner, you know how important Google is to your success. But Google is also a tricky game to win. With constant updates changing the way that they rank sites, keeping up can feel overwhelming. To do so, you have to learn how to … Read more
Keeping up with your Google algorithm changes is always a challenge, and 2018 won’t be any different. Google’s algorithm is shifting again. If you’re not prepared, you’ll be left behind and your search engine ranking will plummet. Without a good SEO strategy, you won’t make Google’s coveted first page. You might as well be … Read more
Never underestimate the power of local SEO — especially since half of all local searches conducted on a mobile device get customers in your store that same day. Of course, many of those local searchers are also using Google Maps to help them navigate directly to your store. As a result, it’s highly likely that you’ve already … Read more
Google Update: How to Check if You Were Impacted In the middle of March 2017, the latest Google update, known as ‘Fred’, hit without word or warning. Needless to say, the SEO community is buzzing with speculation about the update. Many website owners may have witnessed a change in their traffic and rankings, as a … Read more
Hi all! Google has released a handy video guide on “How to Hire an SEO.” We are promoting this video because we believe business owners should hear this from the Search Engine they are optimizing for (primarily). Maile Ohye, a Googler and part of the Google Search team for ten years, is the face behind … Read more
Scientific papers come out so frequently that keeping up with the literature is a full-time job for anyone at the cutting edge of a significant field. Semantic Scholar, a free online tool developed under the guidance of Microsoft cofounder Paul Allen, uses machine learning and other aspects of artificial intelligence (AI) to make the monumental … Read more
There’s a new feature popping up in Google search results called “Google Posts.” It’s a place for Google to directly host content in a post-Google+ world and to embed this content directly into search results. Imagine orphaned Google+ posts with the Google+ branding stripped out, and you’re most of the way there. Google Posts isn’t the official name … Read more
It was announced that Google has updated its core algorithm to include Penguin as part of the real-time updates. If you’re not familiar with Penguin, it was launched in 2012 as a means to devalue sites / pages that receive spammy links, as well as analyzing potentially “over-optimized” pages on a site. (See the announcement … Read more
I know we tell you this just about every 3 months at this point, but this time we’re serious. 😉 If you haven’t updated your site to https yet, buckle your seat belts. Moz is reporting record percentages in the top 10 Google search results. Just 30 days ago, Mozcast reported 33.3% of all rankings … Read more
Without telling anyone, google eliminated the ability to filter searches by specific location. Before the change, one could click “Search Tools” within Google and select a location. Doing this rendered results as if you were searching from that location. This was a handy tool for SEOs and web admins who wanted to understand how searchers … Read more