SEO is a delicate art — one that is constantly being refined and upgraded in light of the latest innovations on the part of Google and other leading search engines. Anyone who runs any kind of business website is likely to know a couple of useful tidbits about SEO. For example, it’s pretty universally acknowledged … Read more
Google is constantly updating its algorithm to improve its user experience. In fact, the internet behemoth admits that it makes one or more updates a day to its algorithm. Trying to keep up with them all is practically impossible. That’s why most businesses focus on the big changes. Every few months, the company releases a … Read more
Schema.org brought about a revolutionary collaboration between the world’s top search engines to create a method that made it easier to categorize and identify important information on websites. However, local businesses are largely behind when it comes to adopting current web design and SEO practices. As this TechCrunch article pointed out, “Only 25% of … Read more
Microdata and JSON-LD are two different ways to mark up your data using the schema.org vocabulary. It’s best to choose either microdata or JSON-LD and avoid using both types on a single page or email. Microdata Microdata uses HTML tags and attributes to define data. For example, here’s some HTML that describes an event: <div> … Read more