Is Your Site Prepared for the Google Algorithm Updates of 2018?

google algorithm changes 2018

Google is constantly updating its algorithm to improve its user experience. In fact, the internet behemoth admits that it makes one or more updates a day to its algorithm. Trying to keep up with them all is practically impossible. That’s why most businesses focus on the big changes. Every few months, the company releases a … Read more

3 Great Ways to Use Structured Data For Local SEO

  Schema.org brought about a revolutionary collaboration between the world’s top search engines to create a method that made it easier to categorize and identify important information on websites. However, local businesses are largely behind when it comes to adopting current web design and SEO practices. As this TechCrunch article pointed out, “Only 25% of … Read more

Structured Data: JSON-LD or Microdata? Which Should I Use?

Microdata and JSON-LD are two different ways to mark up your data using the schema.org vocabulary. It’s best to choose either microdata or JSON-LD and avoid using both types on a single page or email. Microdata Microdata uses HTML tags and attributes to define data. For example, here’s some HTML that describes an event: <div> … Read more