Webflow is one of the best tools you can get your hands on when it comes to website creation, but having a website isn’t always enough. You need to know how to work with Search Engine Optimization if you want to make the most out of your website. While Webflow makes SEO easier to work with, there’s still work that needs to be put in, for example; structuring your data and internal linking. Luckily, through the use of Webflow SEO services, you can reach higher rankings in the SERPs using the tools that are available to you.
Getting a Head Start with SEO
Before you start producing content, you need to know what you can do to achieve higher rankings on the search engine results pages. Search engines like Google will rank your web pages based on the content that’s provided within them. There are a few different methods you can use to improve on your SEO, like internal linking, properly structuring your data, and making sure that your website’s layout is correctly made. Hiring a Webflow SEO Expert isn’t always an option, so here are some tips to get started.
Optimize Your Site’s Internal Linking
Internal linking is where you’re putting a link from one page on your website to another on a different page. Having more links to your pages can help Google and your viewers to easier find other pages within your website, making it easier for Google to give you a higher ranking. So how do you go about optimizing your internal linking?
You can’t just put your internal links all over the place, they have to have some meaning. If your links are taking you to places that aren’t relevant, the act of linking internally serves no purpose. You want to direct both Google and your viewers to content that’s helpful to them.
Once you know what kind of content you’re going to produce, and you’re aware of what kinds of keywords you want to feature – you’ve got to keep in mind how you’re going to structure your content. You want to make sure that you’ve got things laid out in a way that’s easy to digest and comprehend. Your content will be ranked on readability among other things, so making sure you properly lay things out with headings and so on can be a great way to get your head start.
Use Proper HTML
Using proper HTML is a big part of SEO, and there are a lot of things you can be making use of. The HTML tags that are available to you can be used to help search engines to understand what’s in your content. Search engines acknowledge the tags that you’ve used, and they will use them to determine what the content is about, and how to rank it based on category. Your viewers will also benefit from the use of your HTML tags, such as the meta description tag. The meta description shows in the search results and gives the viewer a glimpse into what they need to know when visiting your site.
In conclusion, there’s a lot to keep up with when it comes to different SEO techniques and methods, but you must be able to put them to full use. It’s made much easier when you’re using a Webflow SEO website due to the simple nature of the tools available to you.