I had the privilege of being able to attend the Distilled Link Building Seminar in New Orleans last Friday. Every speaker and presentation was top notch and gave intense insight into the current state of SEO; emerging trends, tactics, building relationships, action items to provide buoyancy to your site’s rankings, and also covered was how to do competitive research correctly. This SEO seminar was not like and other in many ways, but the biggest was every speaker’s willingness to give up what is really going on in the cloud and things that we can do as SEOs that will work right now.
Most SEM seminars cover the same old topics that are covered every year, such as the use of title tags, meta descriptions, keyword tags (or not), and why having a blog is soooo important. These things ARE important, however, for experienced professionals, they are boring topics. Normally one would attend a conference all day, listen to topics you’ve heard before, and then hit the watering holes and then have the REAL discussions about testing that’s been done or lessons we have learned. Conversations might range from basic tests on the value of H1 tags and the importance of link order on a page, to even more in-depth conversations on how Google Places results are pushing out national clients. The seminar in New Orleans invited some of the most brilliant minds into a day of presentations that were unforgettable.
If you had the opportunity to of going, the general consensus seems to be that all were impressed. Every speaker covered a separate part of off-page SEO and ways your agency or company could leverage relationships, partnerships, site content, promotions, and features to attract the best links to your site to increase your traffic and rankings. For a really thorough (and easy to navigate) recap of the Distilled Seminar in New Orleans check out this one by Tom Harari.
After such an intense day, it would only be logical to follow it up with an intense evening no? Especially in the town of NOLA! So here are some great shots of presenters I was lucky to discuss SEO in depth with after the seminar at the networking event. Yes, that is Cabernet in my glass (remember we were in the Big Easy)! Enjoy.
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