There’s a new feature popping up in Google search results called “Google Posts.” It’s a place for Google to directly host content in a post-Google+ world and to embed this content directly into search results. Imagine orphaned Google+ posts with the Google+ branding stripped out, and you’re most of the way there.

Google Posts isn’t the official name of this service. As of March 2016, Google hadn’t given the feature a name. That’s what Search Engine Land calls it, based on the language that Google itself uses on the Google Post home page.

Google Posts were first launched in January 2016 for US presidential candidates to use, with the posts appearing in a card-like format that Search Engine Land has dubbed “Candidate Cards.”

The number of individuals and businesses able to use Google Posts is likely to expand in the near future. As of March 2016, the Google Posts home page was promising this:

Publish on Google

Verified individuals and organizations can now communicate with text, images and videos directly on Google. Creating content is fast and simple, and once published, posts will appear instantly in search results related to the publisher. Each post can also be shared on popular social networks.

The home page also offers a waiting list where those who want to make use of the new posts can apply.

Currently a branded Google search for Search Geek Solutions will produce this expanded result:

search geek solutions seo and web design 2017