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Is it time to level up your website?
Millions of businesses that are using self-building services for creating and sometimes hosting their websites agree; there are fantastic platforms that let you create professionally-looking websites without any programming skills. Flexibility, stunning designs, and easy management are the most common reasons why people choose platforms such as Wix.com, Squarespace, WordPress, etc. Additionally many website owners also rely on freelancers to tackle the design of their websites.
But your website is one of many in the World Wide Web. How can you ensure it receives enough traffic to thrive? Our professional SEO experts are the answer.
Our SEO expert team is dedicated to supporting all professional websites, including blogs, eCommerce platforms, and company sites, and bring your business to the next level with tailored digital strategies. Turn the dial on your online visibility by contacting an expert today!
Often shortened as SEO, Search Engine Optimization describes the range of optimization processes that allow a website to increase unpaid, organic traffic from search engine result pages (SERPS) such as Google, Bing, etc. To do so, SEO strategies increase the visibility of the site in the search results, which boosts the ranking position on the SERPS. SEO is one of the most significant factors of digital marketing success because it makes a website easy to find on Google and other search engines.
Maximizing the visibility of your website boils down to leveraging your SERPS rankings. For online marketers, appearing on the first page of Google is the Holy Grail of digital success for a number of reasons, including:
In short, if your website doesn’t appear on the first page or search engines, less than 25% of web users are likely to find you. The chances of getting found on SERPS decrease as many users don’t browse beyond the first handful of results pages. Therefore, maximizing SEO rankings needs to be a priority for all website owners, regardless of your industry, your location, or your status.
Your website competes against over 1.7 billion (6) websites for online traffic. Search engines play a crucial role in establishing meaning navigation online. Indeed, they filter results to show only the most relevant websites on the SERPS, based on the user’s search terms. Search engines use constantly evolving algorithms to scan the World Wide Web content and collate and order websites by relevancy. For example, Google currently deploys machine learning as part of the ranking algorithm, which enables results to adapt based on a variety of factors.
Search engines rely on website crawling and access to web content to understand, categorize, and order elements on the result pages. SEO, therefore, focuses on the most relevant strategies and processes to influence the ranking and boost your visibility on the SERPS.
An expert SEO strategy for self-built and self-managed website owners is designed to tackle the ranking and visibility challenges. You can expect significant benefits for your business:
Ultimately, a robust SEO strategy is detrimental to being seen and found by your audience. It’s also a cost-effective marketing strategy; unpaid traffic is highly valuable for both your conversion rate and your brand reputation. Without a Search Engine Optimization plan, your business can’t survive online. Our SEO experts put their experience and professional knowledge at the service of websites to bring their businesses to the next level.
Users who want to hit the ground running in the shortest possible time choose effective and intuitive website builders. Most welf-use platforms enable website owners to produce in a few minutes sites that look and feel professionally built without needing any coding knowledge. As such, a vast majority of self-built sites have quickly mastered the art of a beautiful design and layout. Thanks to the intuitive interface and the extensive choice of free templates available, most users don’t need preliminary computing skills to launch their websites, as the handy building functionality does the hard work for them. Additionally, if you are in a rush, you can even let some platforms design the site for you, using a quick and straightforward getting-to-know-you questionnaire.
Website owners need to be able to grow their digital visibility to turn a good online idea into an income-generating business. Without relevant digital marketing skills, your beautiful website can’t reach the audience and remains unnoticed. What’s the point of a website that nobody sees? It’s the question many self-built website owners ask. There is no point in creating a stunning website if nobody can find it.
The question you are too afraid to ask is the following: Did I build my website wrong for SEO? The answer is no. The last thing businesses want to do is to create another website from scratch and hope that this one will achieve better rankings. It would only lead to unnecessary duplicate content and affect your SEO strategy in the long term. Self-built designs create elegant sites for optimal user engagement and experience using the specific functions provided by each platform. But whether they’ve contracted a freelance web designer or built the site themselves, web owners are left without guidance to add the essential SEO components for success. That’s precisely where a SEO Expert can help you to optimize your existing website and level up your ranking potential.
Having an understanding of what SEO can do for your website is one thing. But being able to design and implement an SEO strategy for your website is an entirely different skill set. An SEO expert is the difference between a stunningly designed website nobody sees and a stunning designed website that attracts its target audience. Our experts understand the complexity of ranking factors on Google and other search engines. They know how to best translate SEO strategies into applicable and manageable actions that can be implemented into your website for maximum visibility and conversions. You’ve got nothing left to guess. You get the full SEO recipe for your website.
Otherwise, known as, why you shouldn’t do your own SEO unless you’re already a qualified expert. There are four options for handling your SEO needs.
The first, leave it and hope for the best, you’ve already tried. It’s what brings you on our SEO page today.
The second is to take the DIY approach, during which you spend countless hours researching the best practices and tips online before implementing the basic elements. It can be time-demanding and disheartening if you can’t make rapid progress. For small teams or solo entrepreneurs, the DIY methodology can affect productivity levels dramatically, and leave you with no time for your clients.
The third is to hire a general SEO expert. With an SEO professional, you get the benefit of their knowledge of search engine functions, ranking factors, and website optimization best practices. However, it’s important to understand that the implementation stage can be problematic if you don’t know how to maintain your site’s feel and look.
The fourth is to choose specialized SEO experts. With an expert who’s trained in the specific functions and settings of each web design platform, you benefit both from an outstanding SEO strategy but also from in-depth implementation knowledge.
Of course, there is no denying that you can learn the basics of SEO for websites. However, you need to be strategic about time management as a business. Online courses and self-teaching methods not only take a lot of time to master, but they also don’t replace the long experience of professionally trained experts. As such, you want an expert you can rely on to improve your search engine ranking significantly and bring your website to the next levels. Besides, while you outsource your SEO, you can focus on what you do best, aka running a business and building your brand.
You can rely on our SEO experts to save you time and money in your everyday activities, both online and offline:
Our team hits the sweet spot where SEO expertise and design know-how meet. While a website designed via a web development service platform will look and feel the same for your visitors as a website built on a competitive platform, it doesn’t mean that platforms behave similarly. On the contrary, without dedicated knowledge of individual platforms, you could build the same website on different platforms and get two distinctive layouts and search engine rankings. That’s where our expert SEO service goes the extra mile in ensuring that your website is not just optimized for online visibility, but also for the platform's unique range of settings and options.
Our SEO expert’s promise to our clients ticks all the vital options for your business to thrive online:
Because we value the future of your business and its commercial growth, our team of professionals is dedicated to designing the best possible path for your SEO success. We know that having a website serves no purpose if nobody gets to visit it. That’s why, at the heart of our strategy, we focus on giving your business the digital presence it needs to thrive.
While search engines use a variety of factors to rank websites, the most important of all is your choice of keywords. Indeed, the search engine algorithm acts as a traditional Ctrl+F for Windows users or command+F for Mac users: it’s a search function that scans to match the terms in the search box with content from the World Wide Web. The backbone of any successful SEO strategy relies on identifying the most relevant search terms entered by users who are looking for services or products similar to your business offering.
Because keywords are designed to match search terms as closely as possible, they can be words or phrases that you want your website to rank on. While there is no official limit as to how long or how short your keyword should be, the consensus is to keep your keyword as natural as possible. One of the most common mistakes made by DIY SEO amateurs is to select terms that “sound good” for the brand but that are unlikely to be used by people. As such, our SEO expert understands the need to maintain a human voice in the keyword generation.
It’s also important to mention at this point that the human voice used on search engines doesn’t compare to the way people write and speak in everyday life. For instance, it’s likely that you’ve found this page by searching for an “SEO expert”. The search term is relevant to the webpage and relates to our service. But, if you were to explain to someone what you need, you would rephrase your request by joining words through a complete and much longer sentence. It is one of the biggest differences to consider when researching keywords for your website. Your role is to anticipate how prospective clients will describe their needs in a condensed linguistic format.
Understanding what makes a keyword relevant to your business boils down to knowing your business target audience.
As a business, you sell a range of products or provide services for a unique client’s profile. Your niche market influences the choice of keywords. Therefore, it’s always beneficial to know how competitors and users research similar products and services in your market. Firstly, it means that you don’t have to invent a new search term for an existing concept. Secondly, it also ensures that your keyword choices remain relevant to your audience group.
It’s not uncommon for companies to create distinctive keyword lists to differentiate multiple geographical locations, for instance. These are called local keywords and can include the city, the country, or the region, for example. Companies should also make a point of including local jargon if a specific product or service is called something else in the location. Organic keywords, on the other hand, relate to particular search terms that remain constant regardless of the users’ locations, such as the industry sector, the product types, or the brand names.
Unfortunately, understanding what a keyword is and what makes a keyword relevant to your users' needs doesn’t guarantee the success of your SEO strategy. There is a lot of preparatory work that our SEO experts do with their clients to choose the most suitable terms for their websites.
Indeed, search engines match websites by relevancy related to the specific search terms typed by the user. In other words, Google scans websites to find whether the search terms appear in the content and whether it meets the intentions of the user. With dozens of potential ways of saying the same thing, how do you select the terms that are the most likely to bring high traffic to the site and deliver the biggest sales conversions? To avoid keyword stuffing, the process of combining too many keywords for ranking purposes in a way that affects the user experience, we discuss with you the best keyword solutions for your website.
You can rely on your SEO expert to consider the rule of three when choosing keywords:
Picking the keywords that work for your website is all about balancing your options to find the sweet spot where a keyword meets the three factors, volume, competition, and accuracy. The path of success is ready to begin as soon as you have identified the right keywords for your website. Indeed, they influence content generation for your SEO, but they can also become a big part of your digital marketing strategies. With our support, we can help you to tailor the best SEO strategy to support your business objectives.
How do you best choose keywords, short or long, that work both for your business and your target audience?
Our SEO experts rely on the best tools on the market to gain insight on keyword selection and keyword placement for your website. Additionally, because we understand that you may want to take over the reins in the long term, we also invest time in your education to help you master the different tools and techniques safely and confidently. As such, we use extensively tools that are accessible and free to website owners.
Google accounts for over 70% of all online searches (7), which makes its tool an essential in the toolbox of every SEO expert. The tool can be accessed with the Google AdWords platform and is completely free to use. It provides not only valuable insights in your keywords and how they perform in terms of volume and competitiveness, but it also has a great selection of synonyms and similar search terms that can expand your SEO creativity. All you need to gain access is a Google account, which you can create for free.
Google Trends is free to use and lets you research specific keywords over time. For content creators and business owners who are looking for the latest trends, it’s a great way of monitoring popular and lesser popular terms. It also highlights seasonality so that you can plan your SEO content accordingly.
Keyword tool is a free online tool that offers high reliability of results. Unlike Google Keyword Planner, the tool guaranteed 99.99% of reliability, making it a great addition to your digital marketing kit. The tool also comes with a premium version for marketing professionals. However, the free version lets you generate up to 750+ long-tail keywords suggestions for any search entry, providing you with plenty of new content ideas and directions to explore. Ultimately, the Keyword Tool uses Google Autocomplete function, which lets you explore the current trends and thoughts of online users in over 80 languages.
It’s the closest you can get to follow someone’s thought process and understand your visitor. The tool tackles common search questions (Why? What? How? etc.) before considering propositions and comparisons search terms. What are those? Proposition search terms focus on phrases that contain “without”, “for”, “with”, etc. to address different issues related to the keyword. Comparison addresses all the versus, like, unlike factors. A great tool for content and ideas!
Keywords are at the heart of your SEO strategy. But our SEO experts for websites also keep track of all essential on-site ranking factors that bring your visibility and conversions to the next level.
Meta tags are part of the HTML code of your website, but they can be easily accessed and optimized through the meta tag editor. When search engines crawl sites, they read through the HTML to understand and scan the content, which makes your meta tags detrimental to your ranking.
Google extracts the meta title and meta description to display on the SERPS. Your choice of wording and keywords influence not only your position in the result but also users’ clicks. An appealing description can attract more clicks and lead to more potential conversions.
Heading tags format your content by dividing it into H titles, using the H1 title at the top of the page, and ranging down to H2, H3, and further below for further divisions. Because search engines give H tags more weight than a paragraph of content when it comes to ranking, it’s always a good idea to incorporate relevant keywords in the titles.
Most web design platforms can analyze the page ranking potential by checking, among other factors, your heading titles. But our SEO experts will also produce for you pages that are adequately formatted for SEO ranking. Alternatively, we are also happy to teach you how to create optimized content for search engines and readers.
Getting your site settings right can support your keyword ranking efforts. Indeed, for new websites, for instance, your SEO expert will always recommend choosing a domain name that will include one of your primary keywords to boost your SEO results instantly.
Additionally, keeping your site tile, page descriptions, and image texts optimized to support your SEO strategy can go a long way in increasing your visibility.
Ranking algorithms consider over 200 different metrics (8) to determine the ranking position of a website. Your keywords are vital, but they are not the only ranking factor to monitor.
Our SEO team will help you make sense of the most important ones:
Additionally, we will also help you understand how to avoid black hat SEO tricks that can get you penalized and removed from search engines indexing.
Your website should not exist in isolation. Google pays close attention to your backlinks, aka sites that link to your websites, as they are a testimonial of your authority and popularity. Therefore, we help you to manage public directories, local results with Google My Businesses, your social media strategy, and also tips to attract external links.
Whether you are considering launching your business website or you’re wondering how to improve an existing site, our SEO expert team is committed to giving you the best possible service for your website visibility. Getting you on the first page of Google SERPS is the SEO objective to boost your performance and create long-term results.
Want to know more about our SEO services? Make the most of our free consultant service and audit of your site.