Every SEO plan starts with a search-aligned landing-page build: $250 one time per main service page, with its initial geographic versions included for every target geography in your service-area plan. Then monthly content, page improvements, and authority work build on that foundation. Monthly SEO fees are separate.
A stronger engine at every level
Start with content and local foundations. Add proactive outreach and a stronger publishing cadence. Then connect your business facts, entity work, and strategic authority assets—with CTR optimization included from Mid upward.
The initial build · Included across all SEO plans
Pay $250 one time per main service page. We build that service’s local landing-page content for every geography you want to target—included, with no additional initial-build fee per geography.
Map target services, search intent, and the full geography list so landing-page content has a clear job from the outset.
Create the service’s core landing-page content around its target terms, buyer questions, relevant proof, and next steps.
Build the initial local service-page content for every agreed target geography. No repeated $250 charge for each location.
Your monthly priority-page improvements and article allowances are ongoing work—not the allowance used to ration the initial build.
Relevant local pages, not town-name swaps. Each page must serve a distinct search need and use accurate service-area information and relevant local detail. We review overlap, existing pages, and internal links so the build strengthens the site rather than creating competing or duplicate destinations.
Available with every SEO plan. The one-time $250 fee applies to each main service page; its initial geographic versions carry no additional per-geography build charge. Your service and geography list, genuine service coverage, and publication schedule are agreed at onboarding. The included geographic build is not deducted from monthly article or priority-page allowances. This is a landing-page content build, not an unlimited website redesign or a ranking guarantee.
Build a useful content base and a sound local footprint.
4 articles + 1 page improvement. Full GBP optimization, Products setup where eligible, GBP off-page work, BrightLocal review management, your dashboard, Insights Accompaniment, and next-month recommendations.
Everything in Local town, plus proactive outreach and multiple weekly GBP posts. Includes multiple weekly GBP posts.
8 articles + 2 page improvements. Expand useful content and build supporting authority.
Everything in Low–mid, plus CTR optimization, a Knowledge Sheet updated every six months, dedicated entity work, and a strategic brand/cloud authority program.
12 articles + 3 page improvements. Connect content, business facts, and external proof around your priority services.
Everything in Mid, plus expanded entity coverage, ongoing CTR optimization, and monthly authority expansion.
16 articles + 4 page improvements. Push further into competitive services and approved markets.
| Included work | Local town | Low–mid | Mid Most Popular | High |
|---|---|---|---|---|
| Monthly SEO fee | $800 | $1,000 | $1,800 | $3,000 |
| Initial search-aligned landing-page build | Included program component: $250 one time per main service page. | Included program component: $250 one time per main service page. | Included program component: $250 one time per main service page. | Included program component: $250 one time per main service page. |
| Initial geographic service-page content | Included for every target geography in the agreed service-area plan; no additional initial-build fee per geography. | Included for every target geography in the agreed service-area plan; no additional initial-build fee per geography. | Included for every target geography in the agreed service-area plan; no additional initial-build fee per geography. | Included for every target geography in the agreed service-area plan; no additional initial-build fee per geography. |
| Initial build vs. monthly work | Separate from monthly article and priority-page improvement allowances. | Separate from monthly article and priority-page improvement allowances. | Separate from monthly article and priority-page improvement allowances. | Separate from monthly article and priority-page improvement allowances. |
| How the plan builds | The core local program. | Everything in Local town, with the higher allowances and additions below. | Everything in Low–mid, with dedicated business-entity and authority work. | Everything in Mid, with broader coverage and increased test and authority capacity. |
| Market fit | One local town with no competition. | Low–mid competition; agreed market coverage. | Mid competition; priority services and agreed market coverage. | High competition; broader service/market coverage scoped before onboarding. |
| Planned monthly articles | 4 articles / month | 8 articles / month | 12 articles / month | 16 articles / month |
| Monthly priority-page improvements | 1 existing priority page | 2 existing priority pages | 3 existing priority pages | 4 existing priority pages |
| Content that connects | Research, briefs, writing, editorial/factual review, and relevant internal links. | Core content workflow + clustered buyer-question coverage. | Previous tier + Knowledge Sheet-informed service and entity consistency. | Previous tier + broader topic clusters and existing-content refresh priorities. |
| CTR optimization | Not included. | Not included. | Included: ongoing CTR optimization aligned with campaign priorities. | Included: ongoing CTR optimization aligned with campaign priorities. |
| Technical + conversion foundation | Monthly technical-health and call/form tracking checks. | Included + conversion priorities informed by campaign performance. | Included + entity-consistency checks. | Included + broader service/market review within scope. |
| Complete GBP optimization | Included for one GBP: information, categories, services, description, hours, attributes, imagery, and relevant links. | Included for one GBP: information, categories, services, description, hours, attributes, imagery, and relevant links. | Included for one GBP: information, categories, services, description, hours, attributes, imagery, and relevant links. | Included for one GBP: information, categories, services, description, hours, attributes, imagery, and relevant links. |
| Multiple weekly GBP posts | Not included in the $800 Local town tier. | Included: useful service/local content, clear CTAs, and relevant website destinations. | Included: useful service/local content, clear CTAs, and relevant website destinations. | Included: useful service/local content, clear CTAs, and relevant website destinations. |
| GBP Products setup | Included where eligible, with approved product information, imagery, and destination links. | Included where eligible, with approved product information, imagery, and destination links. | Included where eligible, with approved product information, imagery, and destination links. | Included where eligible, with approved product information, imagery, and destination links. |
| GBP-focused off-page optimization | Included: citation/profile accuracy, relevant supporting content, and business/service/location alignment connecting GBP and website. | Included: citation/profile accuracy, relevant supporting content, and business/service/location alignment connecting GBP and website. | Included: citation/profile accuracy, relevant supporting content, and business/service/location alignment connecting GBP and website. | Included: citation/profile accuracy, relevant supporting content, and business/service/location alignment connecting GBP and website. |
| BrightLocal review management | Included: reviews management software to support genuine review requests, feedback monitoring, and follow-up. | Included: reviews management software to support genuine review requests, feedback monitoring, and follow-up. | Included: reviews management software to support genuine review requests, feedback monitoring, and follow-up. | Included: reviews management software to support genuine review requests, feedback monitoring, and follow-up. |
| Strategic link building | Relevant citation and brand-profile cleanup; monthly authority priorities. | Previous tier + monthly relevant editorial outreach and link-opportunity prospecting. | Previous tier + competitor authority-gap review and a prioritized acquisition plan for key services. | Previous tier + expanded outreach targets and service-level acquisition priorities each month. |
| Knowledge Sheet | Not included. | Not included. | Initial business Knowledge Sheet + updates every six months to verified services, people, locations, credentials, and source references. | Previous tier + expanded service/location records, with Knowledge Sheet updates every six months. Ongoing entity checks across approved assets remain separate. |
| Dedicated entity work | Not included; basic business-information accuracy remains part of core SEO. | Not included; basic business-information accuracy remains part of core SEO. | Knowledge Sheet-led business/service relationships, relevant schema alignment, and brand/profile consistency. | Previous tier + deeper service/location relationships and cross-asset reconciliation. |
| Cloud / brand authority assets | Not included. | Not included. | One initial scoped brand/cloud asset set; monthly live-link, accuracy and indexation checks; quarterly expansion or refresh. | Previous tier, with monthly expansion or refresh of the scoped asset set for priority services. |
| Custom Data Studio dashboard | Included: client-specific metrics that matter and source-level visibility into tracked inquiries. | Included: client-specific metrics that matter and source-level visibility into tracked inquiries. | Included: client-specific metrics that matter and source-level visibility into tracked inquiries. | Included: client-specific metrics that matter and source-level visibility into tracked inquiries. |
| SEO Insights Accompaniment | Included: what changed, what the work may mean for leads and the bottom line, and what needs attention. | Included: what changed, what the work may mean for leads and the bottom line, and what needs attention. | Included: what changed, what the work may mean for leads and the bottom line, and what needs attention. | Included: what changed, what the work may mean for leads and the bottom line, and what needs attention. |
| Proactive monthly SEO Recommendations | Included: prioritized next-month opportunities and approved in-scope actions across content, pages, GBP, and authority work. | Included: prioritized next-month opportunities and approved in-scope actions across content, pages, GBP, and authority work. | Included: prioritized next-month opportunities and approved in-scope actions across content, pages, GBP, and authority work. | Included: prioritized next-month opportunities and approved in-scope actions across content, pages, GBP, and authority work. |
| Dedicated AI prompt-tracking campaigns | Optional separate scope. | Optional separate scope. | Optional separate scope; Knowledge Sheet and entity work above are included. | Optional separate scope; Knowledge Sheet and entity work above are included. |
Content gives customers useful answers. From Mid upward, CTR optimization supports the campaign’s click-through performance. Strategic outreach builds relevant external proof. From Mid upward, a Knowledge Sheet updated every six months keeps business facts consistent across content, schema, profiles, and supporting assets. Each month builds on the work already done.
These expanded packages are proposed for staging review and final written scope. Higher-tier article, page-improvement and test quantities replace lower-tier quantities; they are not added together. All local SEO plans have a six-month minimum. The initial main service-page build is $250 one time per page, with its geographic versions included as described above. It does not consume monthly article or priority-page allowances. Major development, ad spend, additional profiles, and work outside the agreed initial build or monthly scope are quoted separately.
A page improvement is a focused pass on an existing page, not an unlimited rewrite. Articles require distinct buyer needs, approved facts and editorial review. CTR optimization is included in Mid ($1,800/month) and High only, with the approach guided by campaign priorities rather than a fixed test quota.
The Knowledge Sheet is our maintained reference of verified business facts and relationships—not a promise of inclusion in Google’s Knowledge Graph, a Knowledge Panel, or an AI answer. Dedicated prompt tracking and AI campaign expansion remain separate services; the Mid and High Knowledge Sheet and entity work shown above do not require an extra AI package.
Brand/cloud assets are a scoped set of useful, business-relevant profiles, documents or hosted content, with accurate information and relevant links. Initial platform and asset counts, expansion limits and any provider or placement charges are approved in the written scope. Outreach does not guarantee placements. Asset checks are monthly; a new full stack is not built every month. Paid links must be appropriately disclosed and qualified. Link schemes can violate search-engine policies; no bulk spam, guaranteed authority transfer, guaranteed indexation or guaranteed ranking gains are included.
On smaller screens, scroll the comparison horizontally. Market coverage, production limits and any third-party costs are agreed before onboarding.
Included local SEO work · One Google Business Profile per local plan
Your Google Business Profile is not a set-and-forget listing. We optimize it from top to bottom, keep it active, and connect its content and supporting business signals with your website.
Business information, primary and additional categories, services, description, hours, attributes, imagery, and relevant website and action links—reviewed for accuracy, eligibility, and buyer usefulness.
Not included in the $800 Local town tier. From Low–mid upward: service-led updates, useful answers, real offers, and relevant local proof, with clear calls to action and matching website destinations. Your monthly SEO Recommendations guide the calendar without turning every post into the same sales message.
Set up eligible GBP Products with accurate names, descriptions, imagery, and destination links. Availability depends on the business category and Google’s current features and policies.
GBP-focused citation, business-profile, and supporting-content optimization connects accurate business, service, and location information across the web. Relevant links and consistent references connect that footprint to both the GBP and website.
BrightLocal reviews management software helps organize review requests, monitor customer feedback, and support review follow-up. Build a consistent process for inviting genuine customer reviews—without incentives, review gating, or promises of five-star results.
Posts point to the right service pages. Website content supports the same real services and locations. External business information reinforces a consistent identity. Customers get a clearer route from discovery to an informed inquiry.
Profile optimization, fresh customer-useful content, reputation support, and relevant off-page work belong in the same plan—not isolated checkboxes. We measure the observable results and use the findings to choose what happens next.
This core GBP coordination is included across local tiers. Mid and High add the dedicated Knowledge Sheet (updated every six months), expanded entity program, and strategic cloud/brand asset scope shown in the comparison. Multiple weekly posts support customer communication; posting frequency alone is not a ranking guarantee. Client access, approved facts/assets, consent, and platform eligibility are required where applicable.
Included with every SEO plan
You should not have to translate a ranking report into a business decision. We bring the numbers, the explanation, and the next-month action plan together.
Built around only the metrics that matter to your business—not every number a tool can export. See where tracked inquiries come from across organic search, your Google Business Profile, paid search where applicable, AI referrals, and other measurable sources.
A client-specific explanation of what changed, what the work may have contributed, and what those results mean for lead opportunities, acquisition efficiency, and your bottom line—not just a restatement of the dashboard.
A proactive plan for the month ahead: which opportunities matter most, why they matter, what we recommend changing, and the approved actions we will take within your plan. Findings feed directly into content, page improvements, GBP, and off-page priorities.
We connect visibility to tracked calls, forms, and other agreed conversion actions, with the source and reporting period clearly labeled. When qualified-lead, booked-job, or revenue data is available, we use it to make the business interpretation more meaningful.
We distinguish tracked actions from unique qualified leads and sales. Source attribution has limits: untracked calls, consent restrictions, offline activity, and missing CRM data can leave gaps. We flag those gaps rather than invent revenue, merge incompatible metrics, or claim one SEO task caused every improvement. Your dashboard reflects your services and available verified data.
$250 one time per main service page. Its initial local landing-page content is then built for every target geography in the agreed service-area plan, with no additional per-geography build fee. This initial build applies across all SEO plans and does not use up monthly article or page-improvement allowances.
Additional gap content outside both the initial build and included monthly production is $150–$250 per page, subject to approval. Major development and other out-of-scope implementation are itemized separately.
The sheet lists tier-dependent additions of $350, $500, $650, or $900 for additional Google Business Profiles. The applicable rate and billing cadence must be confirmed in your written proposal before work begins.
For businesses competing beyond a local market. Final scope depends on niche difficulty, competition, and the value of the traffic being pursued.
12 planned articles / month; 5–6 links under the existing scoped authority plan. Expanded article allowance proposed for review; topic qualification, factual and editorial review, and the written content plan apply.
20 planned articles / month; 10+ links under the existing scoped authority plan. Expanded article allowance proposed for review; topic qualification, factual and editorial review, and the written content plan apply.
32 planned articles / month; 25 links under the existing scoped authority plan. Expanded article allowance proposed for review; topic qualification, factual and editorial review, and the written content plan apply.
Six-month minimum. The same initial-build benefit applies: $250 one time per main service page, with initial geographic versions included wherever local service coverage is part of the agreed strategy. No additional initial-build fee per geography. Non-local landing-page work outside that service-page build is scoped separately. Additional gap content outside included initial and monthly production is $150–$250 per page, subject to approval.
Single-entity knowledge sheet, knowledge graph management, core service/entity schema, business–service–location relationships, monthly AI seeding/submission, AI-readable formatting, and tracking of 5 prompts per engine across ChatGPT and Google AI.
Foundation scope plus expanded service-page schema, ongoing graph and topic-relationship work, monthly visibility and competitor analysis, advanced readability, and tracking of 10 prompts per engine.
Quoted separately. The supplied sheet does not establish that these packages are bundled into the SEO prices above. No AI citation, answer inclusion, or ranking is guaranteed.
Low management fees. Active weekly attention.
Google Ads management with your SEO plan: $350/month for 1–2 campaigns or $500/month for 3+ campaigns. Both include weekly optimization informed by your business type, competition, and seasonality. SEO fees and ad spend are separate.
| Management scope | 1–2 campaigns | 3+ campaigns |
|---|---|---|
| Monthly management fee | $350/month, with an SEO plan | $500/month, with an SEO plan |
| Weekly optimization review | Search terms, negatives, ads, targeting, budget pacing, and conversion signals, coordinated with SEO priorities. | Search terms, negatives, ads, targeting, budget pacing, and conversion signals, coordinated with SEO priorities. |
| Landing-page work | Joint SEO/Ads relevance and conversion priorities; implementation within agreed scope. | Joint SEO/Ads relevance and conversion priorities; implementation within agreed scope. |
| Reporting | Channel-separated performance and shared learning across paid and organic search. | Channel-separated performance and shared learning across paid and organic search. |
| Separate costs | SEO plan, ad spend, setup if required, and out-of-scope development. | SEO plan, ad spend, setup if required, and out-of-scope development. |
Business type, target services, local competition, and seasonal demand.
Search terms, negatives, messaging, and landing-page relevance.
Budget pacing, geographic targeting, schedules, and bid signals.
Tracking checks, calls/forms, and qualified-outcome feedback where available.
Weekly review does not mean changing settings for the sake of activity. We act on enough evidence, account conditions, and approved budget—not a promise to edit every campaign every week. Account complexity, campaign coverage, and implementation limits are confirmed before onboarding. No guaranteed cost per lead, lead count, or return.
Request an Ads management scope ↗Design that works with your search strategy
A good-looking site is the starting point. We connect strategy, copy, design, development, SEO, GEO, user experience, and conversion measurement—from the first page map through launch checks.
Page purpose, search demand, content preservation, and the customer journey.
Clear copy, useful answers, relevant proof, and an intuitive mobile experience.
Architecture, internal links, structured data, and consistent business information.
Redirects, tracking, performance checks, and post-launch verification.
We review important content, URLs, links, and measurement before changing the design. Then we build around the services you want to sell and the decisions your customers need to make. Search performance cannot be guaranteed through a redesign, but preservation and verification belong in the plan from day one.
Discuss a search-led website refresh ↗Tell us what you want to grow and where you compete. Request a proposal for a scoped recommendation, or book a conversation if you are ready to talk.
SEO, SEM, & GEO As A Science