As a brick-and-mortar business owner, it can be challenging to compete with large, online retailers. However, utilizing local SEO strategies can help level the playing field and increase your online visibility to potential customers in your community. In this article, we’ll explore the benefits of local SEO and how it can impact your business.
What is Local SEO?
Local SEO is the optimization of a website to rank higher in search engine results pages (SERPs) for specific geographical search terms. This allows brick-and-mortar businesses to show up prominently when local customers are conducting online searches for products or services in their area.
Why is Local SEO Important?
According to Google, 46% of searches have a local intent, meaning that people are looking for businesses in their area. By optimizing your website for local SEO, you increase your chances of appearing in the local pack, which is the top three search results that appear below the map on search engine results pages.
When your business appears in the local pack, it can result in increased website traffic, foot traffic to your store, and more sales. Local SEO can also help you build trust and credibility with potential customers in your community, showing them that you’re a top-rated and trustworthy local business.
How Does Local SEO Work?
Local SEO works by optimizing your website, Google My Business profile, and other online properties for locally-relevant search terms. This includes optimizing your website content with local keywords, creating location-specific landing pages, and including NAP (name, address, phone number) information on your website and citations.
Google My Business is a free tool that helps businesses manage their online presence across Google, including appearing in Google Maps search results and the local pack. Optimizing your Google My Business profile with accurate and up-to-date information, photos, and reviews can help increase your business’s visibility in local search results.
Benefits of Local SEO
Increased Visibility and Traffic
By optimizing your website for local search terms, you increase your chances of appearing in the local pack and other local search results. This increased visibility can result in more website traffic, foot traffic to your store, and ultimately more sales.
Local SEO targets customers who are actively searching for products or services in your area. This makes local SEO a highly targeted marketing strategy, resulting in higher conversion rates and increased ROI.
Build Trust and Credibility
Showing up in the local pack and having a positive online reputation can help build trust and credibility with potential customers in your community. When people see that your business has high ratings and positive reviews, they are more likely to choose your business over competitors.
Cost-Effective Marketing Strategy
Local SEO can be a cost-effective marketing strategy for brick-and-mortar businesses. It’s often less expensive than traditional marketing methods like print advertising, and it has the potential to reach a larger audience.
Q. What is the local pack?
A. The local pack is the top three search results that appear below the map on search engine results pages for locally-relevant search terms.
Q. What is Google My Business?
A. Google My Business is a free tool that helps businesses manage their online presence across Google. This includes appearing in Google Maps search results and the local pack.
Q. How long does it take to see results from local SEO?
A. The timeline for seeing results from local SEO can vary depending on several factors, including the competitiveness of your industry and the level of optimization on your website and other online properties. In general, it can take anywhere from a few weeks to several months to see significant results.
By utilizing local SEO strategies, brick-and-mortar businesses can increase their online visibility, build trust and credibility with potential customers, and ultimately increase sales. Optimizing your website and Google My Business profile for local search terms can be a highly effective and cost-efficient marketing strategy for local businesses.