It’s no secret that Google has made their goal evident: They want their users to visit websites that are trustworthy and have natural, useful content first. While this is difficult times for many businesses, it’s also exciting. With new challenges comes new opportunities. Now is the time to implement a more strategic approach to SEO. With over 350 million blogs in existence and billions in active at any given time, it’s not easy to find your way on the web today. But there are plenty of ways to optimize your WordPress blog to get a better ranking on search engines, and also drive traffic back to your site. The key is knowing which direction to take and what options you have. In this article, we’ll discuss everything from keyword research to link building , to user experience as well as semantic markup, to give the complete picture of the best ways to implement SEO ideal practices in your blog in Akron OH.
What is WordPress SEO?
SEO refers to “search engine optimization,” and refers to the set of best practices to optimize websites and content to be optimized to be indexed by search engines like Google. The aim is to have your site’s content to rank in search results as high as possible and to be displayed next to relevant ads on the pages that result from searches (SERPs). Most people also refer to the terms “content marketing” and “SEO” interchangeably. In reality “content marketing” is the term used for marketing your product or service through content, including blog posts and videos.
The importance of User Experience (UX)
We’ve only touched on it briefly however it’s so vital that it’s worth a separate section. Your readers — people who click the content on your site and go to your website the people who are not Google people who search. They’re not even thinking about how your website is optimized for Google as they’re thinking about how easy it is to find the information they need and how enjoyable the experience is to find it. When you optimize your site for Google your visitors, you’re creating an experience that is best for search engine users that visit your website. When you optimize your site for humans, you’re creating an experience that’s ideal for the users of your site –people who choose to visit your site, and use your website.
Content Strategy and Keyword Research
On-site content is one of the main factors that determine SEO success. In the end, content is what people click on and reading. It should also be the focus on your SEO strategy from the beginning. That’s why conducting keyword research is among the first steps for all SEO campaign. When choosing the keywords you will use, it’s crucial to choose them with care and strategic. It isn’t a good idea to select random keywords and hope to bring in organic traffic. Instead, you want to pick the most relevant keywords that your readers and target audience are looking for. To do this you’ll take a look inside your readers’ minds and ask yourself: What are they trying to solve? What are they grappling with? What are they hoping to find on the internet? Once you’ve identified a few topics that your readers would like to learn more about, start researching which keywords are employed to locate content that is relevant to these topics. You can also determine how competitive those keywords are.
WordPress SEO Tools
After you’ve optimized your blog for readers, you’ll want to start thinking about how you can make your content search engine friendly. There are many plugins out on the market for WordPress which will allow you to enhance your SEO in general. Yoast’s SEO is one that can aid you. It assists with the basic aspects of SEO. The use of this plugin will enhance the search engine optimization of your site by creating meta descriptions, keyword optimization, and much more. The plugin is free and simple to install. Another awesome plugin for SEO is All in one SEO. It is a plugin that has everything Yoast offers and more! We love SEO Framework. It’s extremely light. Be aware that it might not fit into all WordPress setups. There’s everything from administration of content to analytics, allowing you to find out what’s working and the areas that require improvement.
The best (and most effective) SEO strategy is to create content that resonates with your readers and can help them to solve their issues. To accomplish this, you’ll have to take a step back and consider what content would help your readers and not the keywords you’d like to rank for. This puts you in the best position to rank for these terms in the future and influence your readers’ lives.