The Complete SEO Guide for Arlington VA WordPress Users

It’s not a secret there’s no doubt that Google has made their priority evident: They want their users to visit websites that are trustworthy and have organic, helpful content firstThis is, however, a challenging time for many firms, it’s also an exciting timeAs new challenges arise, there are new opportunities. And now is the right time to be more proactive when it comes to SEO. With over 350 million blogs on the internet and billions of them in active at any given moment it’s not easy to stand out online in the presentHowever, there are plenty of ways to optimize your WordPress blog to rank better in search results and bring people back to your blogThe key is knowing which way to begin and what options you have. In this article, we’ll cover topics ranging from research on keywords and linking to user experience and semantic markup. This article will give the reader a comprehensive understanding of the ways you can implement SEO top practices to improve your blogging in Arlington VA.

What is WordPress SEO?

SEO refers to “search engine optimization,” and is a set of best practices to optimize your website and contents for search engines , such as Google. The aim is to have your content to show up on search engine results as much as is possible and also appear in the same place as relevant ads on results pages of search engines (SERPs). Many people also use the words “content marketing” and “SEO” interchangeablyIt is important to note that “content marketing” is a broader term for marketing your product or service by using content, which includes blog posts and videos.

The Importance of UX (UX)

We’ve briefly talked about this, but it’s so important that it warrants its own pageYour readers — the ones who visit your website’s content and visit your website in no way Google search crawlersThey’re not even thinking about the way your site is optimized for Google; they’re thinking about how easy it is for them to locate the information they’re seeking and how enjoyable the experience is to find itWhen you optimize your website for Google it creates an experience that is best for the users of search engines that visit your siteWhen you design your website for humans, you’re creating an experience that’s perfect for your customers –the ones who choose to visit your site, and use your site.

Content Strategy and Keyword Research

On-site content is one of the main factors that determine the success of organic searchAfter all, content is what people are clicking on and reading. This should be the primary focus the SEO strategy from the beginningThat’s why conducting keyword research is one of the first phases of all SEO campaign. When choosing your keywords, it’s important to be careful and strategicYou shouldn’t pick random keywords, and then expect them to drive organic traffic. Instead, you should select the keywords that your potential audience and readers are searching for. In order to do this, you’ll take a look inside your readers’ minds and consider: What problem are they trying to resolve? What are they having trouble with? What do they hope to find onlineAfter you’ve identified the topics your readers want to know more about, you can begin to research the keywords used to discover content related to those subjects, as well as how popular these keywords are.

WordPress SEO Tools

After you’ve optimized your content for your readers then you’ll need to start creating a plan for search engines. There are many plugins out there for WordPress which will allow you to boost your SEO. Yoast’s SEO plugin is one that can aid you. It can assist you with all the basicsIt will help improve the search engine optimization of your site by creating meta descriptions, keyword optimization, and moreThe plugin is free and simple to install. Another great plugin for SEO is All in one SEO. It has everything Yoast provides and more! We love SEO Framework. It’s extremely lightTake care, as it may not be compatible with all WordPress configurationsThe service offers everything from administration of content to analytics, allowing you for a look at what’s working as well as the areas that require improvement.

Conclusion

The best (and most efficient) SEO strategy is to produce content that resonates with your readers and assists users solve their problemsFor this, you’ll be required to step back and think about what content could benefit your readers — not the keywords you’d like to be ranked for. This will put you in better position to rank for those keywords in the near future, and affect your readers’ lives.