It’s not a secret there’s no doubt that Google has made its priority clear: They want users to visit websites that are trustworthy and have relevant, organic content first. It’s an uncertain time for a lot of companies, it’s also a great time to be a part of. With every new challenge comes fresh opportunities. This is the perfect time for you to take a more deliberate approach to SEO. With over 350 million websites online and billions of them in active at any given time it’s difficult to make it online today. But there are plenty ways to improve the performance of your WordPress website to rank higher in search engines and drive visitors back to your website. It’s all about knowing where to start and what your options are. In this post, we’ll explore topics ranging from research on keywords to link construction to user experiences as well as semantic markup, to give you a thorough understanding of how you can apply SEO the best practice for your website in Chandler AZ.
What is WordPress SEO?
SEO stands for “search engine optimization,” and refers to the best practices that are used to optimize your website and contents for search engines , such as Google. The goal is to get your website’s content to appear in search engine results as high as possible and also appear in the same place as relevant advertisements on search engine result pages (SERPs). A majority of people also employ the terms “content marketing” and “SEO” interchangeably. In reality “content marketing” is more broad term used to describe marketing your service or product using media, such as blog posts and videos.
The Importance of UX (UX)
We’ve briefly discussed this but it’s a matter of such importance that it deserves its section. Your users — the ones who visit the content you provide and access your site — are certainly not Google people who search. They aren’t even thinking about the way your site is optimized for Google They’re thinking about how easy it is for them to get the information they need and how easy it is to reach it. If you optimize your website for Google and create an experience that is best for the people that visit your website. If you optimize your site for human users it creates an experience that’s ideal for your readers –people who go to your page and use your site.
Content Strategy and Keyword Research
On-site content is among the most critical factors in SEO success. It is after all the things that people are clicking and reading. This should be the main focus on your SEO strategy from the get-go. This is why doing keyword research is one of the first essential steps to the development of any SEO campaign. When selecting your keywords, it’s crucial to choose them with care and strategic. Don’t select random keywords and expect them will generate organic traffic. Instead, it is important to pick the right keywords your readers and target audience are searching for. To do this you’ll need to go inside the minds of your readers and ask yourself: What are they trying to resolve? What are they trying to solve? What do they want to find online? After you’ve identified the subjects that readers would like to learn more about, begin to look into the keywords used to find content relevant to these subjects and how competitive these keywords are.
WordPress SEO Tools
After you’ve optimized the material for your users then you’ll need to start creating a plan for search engines. There are several plugins that are available for WordPress that can help you increase your overall SEO. Yoast’s search engine optimization is a plugin which can assist you. It helps you with all of the basics. Using this plugin will improve the SEO of your website by creating meta descriptions, keyword optimization and more. The plugin is free and simple to install. Another good plugin for SEO is All in one SEO. This plugin comes with everything Yoast provides, plus much more! We love SEO Framework. It’s super light. Take care, as it may not work with all WordPress setups. You can get everything from managing content to analytics that allow you to determine what’s working and what could be improved.
The most effective (and most efficient) SEO strategy is to produce content that resonates with your readers and will help people solve their problems. In order to do this, you’ll have to take a moment to think about the type of content that can benefit your readers — not what keywords you want to rank for. This will put you in better position to rank for these keywords in the future and influence your readers’ lives.