The Complete SEO Guide for Charlotte NC WordPress Users

It’s no secret it’s no secret that Google has made their priority evident: They want their users to find trustworthy sites with good, organic contentWhile this is an extremely challenging time for many organizations, it’s also very excitingWith every new challenge comes new opportunities, and now is the time to take a more deliberate approach to SEO. With more than 350 million websites online and billions more active at any given time It’s difficult to find your way online todayThere are many ways to optimize your WordPress blog to rank higher in search engines and drive traffic back to your siteThe trick is knowing where to start and what options you have. In this article, we’ll talk about every aspect of search engine optimization, from keyword analysis and link building to user-experience and semantic markup. This article will give you a thorough understanding of how you can use SEO the best practice for your website in Charlotte NC.

What exactly is WordPress SEO?

SEO refers to “search engine optimization,” and refers to the best practices that are used to optimize websites and content to be optimized for search engines such as Google. The aim is to ensure that your website’s content listed in search engine results as high as you can and show up next to relevant ads on the search engine result pages (SERPs). The majority of people use the terms “content marketing” and “SEO” in conjunctionIn reality “content marketing” is more broad term used to describe marketing your service or product using media, such as blog posts and videos.

The importance of the User Experience (UX)

We’ve touched briefly on this however it’s so vital that it deserves its sectionYour customers — the users who click on the content on your site and go to your site — are the people who are not Google people who searchThey aren’t even thinking about the quality of your site optimized for Google as they’re thinking about the ease with which they can get the information they want and how enjoyable the experience is to get thereWhen you optimize your site for Google your visitors, you’re creating the perfect experience for the users of search engines who visit your websiteIf you optimize your site for humans you’re creating a user experience that’s optimal for your readers –users who be able to click on your website’s content and use your site.

Content Strategy and Keyword Research

On-site content is one of the most important factors for organic search successIn the end, content is the thing that people click on and reading. It should also be the center of your SEO strategy from the get-goThis is why doing keyword research is one of the first steps for an SEO campaign. When choosing your keywords you must be mindful and strategicallyIt isn’t a good idea to select random keywords and hope will generate organic traffic. Instead, you need to select the keywords that the people who read your blog and are your target audience are searching for. To do this you’ll be able to look inside your readers’ minds and consider: What problem are they trying to resolve? What is it that they are experiencing difficulties with? What are they hoping to find on the internetAfter you’ve identified the subjects your readers are eager to learn more about, you’ll be able to start looking into which keywords are used to discover content related with those topics. Also, consider the degree of competition for those keywords.

WordPress SEO Tools

After you’ve optimized your content to appeal to your readers then you’ll need to start designing for search engines. There are many plugins out on the market for WordPress that will help you boost your SEO. Yoast’s Search is one of the plugins that will assist you. It assists you with everything you need to know about SEOUsing this plugin will improve the SEO of your website by creating meta descriptions, optimizing keywords, and much moreThis plugin is completely free and simple to install. Another great plugin that is free is All in one SEO. This plugin offers everything Yoast provides and more! We love SEO Framework. It’s very lightBe careful, it may not work with all WordPress configurationsThe service offers everything from Content Management to Analytics to assess what’s working well and what needs improvement.

Conclusion

The best (and most efficient) SEO strategy is to develop content that resonates the readers you serve and helps your readers solve their challengesFor this, you’ll need to step back and consider what content could benefit your readers, not just the keywords you’d prefer to be ranked for. This will put you in a better chance of ranking for those keywords in the future and affect your readers’ lives.