It’s no secret there’s no doubt that Google has made its goal clear: They want users to find trustworthy sites with relevant, organic content first. And while this is difficult times for many companies, it’s also a great time to be a part of. New challenges bring new opportunities. And now is the time to consider a more systematic approach to SEO. With more than 350 million websites online and billions of them in active at any given time it’s a challenge to be discovered online today. However, there are plenty of ways to improve the performance of your WordPress blog so that it ranks higher on search engines, and also drive the traffic back to your website. The key is knowing which direction to take and what your options are. In this article, we’ll discuss all aspects of keyword research and linking to user experience and semantic markup . We’ll give the reader a comprehensive understanding of how you can apply SEO guidelines for your blog in Denton TX.
What exactly is WordPress SEO?
SEO stands for “search engine optimization,” and refers to the best practices that are used to optimize the content of your site to be indexed by search engines like Google. The aim is to ensure that your site’s content to rank in search results as high as possible and also appear in the same place as relevant advertisements on Search Engine Results Pages (SERPs). A majority of people also employ the words “content marketing” and “SEO” in conjunction. The difference is that “content marketing” is the term used for marketing your product or service using content, which includes blog posts and videos.
The importance of User Experience (UX)
We’ve briefly touched on this but it’s a matter of such importance that it’s worthy of its own space. The people who visit your website — the ones who visit the content on your site and go to your website — are the people who are not Google the search engine crawlers. They’re not even considering the quality of your site optimized for Google as they’re thinking about the ease with which they can locate the information they require and how pleasant it is to reach it. When you optimize your site for Google your visitors, you’re creating an experience that is best for search engine users who visit your site. If you optimize your site for humans by creating an experience that’s perfect for the users of your site –users who visit your site and use your website.
Content Strategy and Keyword Research
On-site content is among the primary factors that contribute to the success of organic search. After all, content is what people are clicking and reading. It should also be the center on your SEO strategy from the beginning. That’s why conducting keyword research is among the very first essential steps to any SEO campaign. When choosing your keywords it’s vital to be focused and strategically. Don’t select random keywords expecting them to be able to drive traffic organically. Instead, you want to choose the best keywords your target audience and readers are searching for. In order to do this, you’ll have to enter your readers’ minds and ask yourself: What are they trying to solve? What is it that they are grappling with? What do they want to find online? Once you’ve identified a few topics that your readers would like to learn more about, you can begin to look into the keywords employed to locate content that is relevant to these topics, and how popular these keywords are.
WordPress SEO Tools
Once you’ve optimized your contents for your visitors then you’ll need to start making plans for search engines. There are many plugins out on the market for WordPress which will allow you to boost your SEO. Yoast’s search engine optimization is a plugin that can help you. It assists you with all the fundamentals. Using this plugin will improve the SEO of your website through creating meta descriptions, keyword optimization and more. The plugin is free and simple to install. Another excellent plugin can be found in All in one SEO. This plugin has everything that Yoast has to offer and more! We love SEO Framework. It’s very light. Take care, as it may not be compatible with all WordPress configurations. Everything is available from Content Management to Analytics to find out what’s working and the areas that require improvement.
The most efficient (and most effective) SEO strategy is to make content that resonates with your audience and helps them solve their problems. In order to do this, you’ll need to step back and think about what content would help your readers and not about the keywords you’d like to be ranked for. This puts you in an ideal place to rank for those keywords in the near future, and influence your readers’ lives.