It’s not a secret the fact that Google has made their top priority very clear: they want people to be able to access trustworthy websites with quality, natural content first. And while this is an extremely challenging time for many enterprises, it’s also exciting. As new challenges arise, there are fresh opportunities. This is the best time to be more proactive when it comes to SEO. With over 350 million blogs and billions in active at any given time it’s difficult to make it online in the present. However, there are plenty of ways to improve the performance of your WordPress website to rank higher in search engine results and increase traffic back to your site. The important thing is knowing which direction to take and what your options are. In this post, we’ll explore every aspect of search engine optimization, from keyword analysis to link construction to user experiences as well as semantic markup, to give you a complete understanding of how to implement SEO best practices for your blog in Eugene OR.
What’s WordPress SEO?
SEO refers to “search engine optimization,” and is the best practices for optimizing your site and your content for search engines , such as Google. The objective is to make your content to show up in search engine results as high as possible and to be displayed next to relevant ads on results pages of search engines (SERPs). Many people also use the words “content marketing” and “SEO” in conjunction. Yet “content marketing” is more broad term used to describe marketing your service or product using media, such as blog posts and videos.
The Importance of UX (UX)
We’ve briefly touched on this however it’s so vital that it deserves its section. The people who visit your website — the ones who visit your content and use your website they aren’t Google web crawlers. They aren’t even thinking about the quality of your site optimized for Google as they’re thinking about how easy it will be to find the information they need and how pleasurable it is to find it. If you optimize your website for Google and create the perfect experience for the users of search engines that visit your site. When you optimize your website for humans You’re creating an experience that’s optimal for your readers –– those who will click on your content and then visit your site.
Content Strategy and Keyword Research
On-site content is among the most critical factors in organic search success. After all, content is what people are clicking and reading. It should also be the main focus of your SEO strategy from the get-go. That’s why conducting keyword research is one of the first steps in every SEO campaign. When selecting your keywords, it’s important to be careful and strategically. You don’t want to choose random keywords, and then expect them to drive organic traffic. Instead, you want to choose the right keywords that the people who read your blog and are your target audience are looking for. In order to do this, you’ll have to enter your readers’ heads and ask yourself: What are they trying to resolve? What are they facing? What do they hope to find on the internet? Once you’ve identified a few topics that your readers would like to learn more about, you’ll be able to start looking into which keywords are used to find content relevant to those topics and the degree of competition for those keywords.
WordPress SEO Tools
Once you’ve optimized your contents for your visitors then you’ll need to start organizing for the search engines. There are several plugins that are available for WordPress to help you boost your SEO. Yoast’s search engine optimization is a plugin that will aid you. It can assist you with everything you need to know about SEO. Utilizing this plugin will boost the SEO of your site through the creation of meta descriptions, keyword optimization, and more. This plugin is completely free and simple to install. Another awesome plugin one to consider is All in one SEO. It has everything Yoast has to offer and more! We love SEO Framework. It’s super light. Be aware that it might not fit into all WordPress setups. Everything is available from the management of content to analytics for a look at what’s working as well as which areas need to be improved.
The best (and most effective) SEO strategy is to create content that connects with your readers and will help them resolve their issues. In order to do this, you’ll be required to moment to think about what content could benefit your readers and not about the keywords you’d like to be ranked for. This will help you get in a better place to rank for those keywords in the future. It will also positively impact the lives of your readers.