The Complete SEO Guide for Fresno CA WordPress Users

It’s not a secret this: Google has made their priority obvious: they want customers to see trustworthy websites with relevant, organic content firstAlthough this is an extremely challenging time for many organizations, it’s also very excitingWith the new challenges come exciting opportunities. Now is the best time to consider a more systematic approach to SEO. With over 350 million websites online and billions of them active at any given time It’s not an easy task to make it on the internet todayThere are many ways to improve the performance of your WordPress website to rank higher on search engines and to drive visitors back to your websiteThe first step is to determine which direction to take and what your options are. In this article, we’ll go over things like keyword research to link creation to user interface and semantic markup. The goal is to give you an understanding of the best ways to implement SEO most effective practices on your site in Fresno CA.

What exactly is WordPress SEO?

SEO stands for “search engine optimization,” and is the set of best practices that are used to optimize your content and website for search engines such as Google. The aim is to ensure that your website’s content listed in search results as high as it is possible and to be displayed next to relevant ads on search engine result pages (SERPs). Most people also refer to the terms “content marketing” and “SEO” interchangeablyThe difference is that “content marketing” is an umbrella term that refers to marketing the product or service you offer using material, which can include blog posts and videos.

The importance of User Experience (UX)

We’ve briefly discussed this but it’s a matter of such importance that it’s worth a separate sectionYour readers — people who click your posts and browse your site — are the people who are not Google people who searchThey aren’t even thinking about whether your site is optimized for Google; they’re thinking about how easy it is for them to find the information they need as well as how enjoyable it is to find itWhen you optimize your site for Google, you’re creating the best experience for the search engine crawlers that visit your websiteWhen you optimize your site for humans, you’re creating an experience that’s perfect for your customers –those who visit your site and access your site.

Content Strategy and Keyword Research

Content on the web is among the primary factors that contribute to organic search successAfter all, content is what people are clicking and reading. It should also be the center in your SEO strategy from the get-goKeyword research is among the very first phases of each SEO campaign. When picking your keywords, you must be mindful and strategicYou shouldn’t pick random keywords and hope will generate organic traffic. Instead, it is important to choose the right keywords that your readers and target audience are looking for. To accomplish this, you’ll want to get inside the minds of your readers and think about: What problems are they trying to resolve? What is it that they are grappling with? What are they hoping to find on the internetAfter you’ve identified the subjects that readers would like to learn more about, begin to look into the keywords used to locate content related with those topics. Also, consider the degree of competition for those keywords.

WordPress SEO Tools

Once you’ve optimized your material for your users it’s time to begin designing for search engines. There are many plugins there for WordPress which will allow you to increase your overall SEO. Yoast’s SEO is one plugin that will aid you. It assists with all the basicsUtilizing this plugin will boost the search engine optimization of your site by creating meta descriptions, optimizing keywords, and moreThe plugin is free and easy to install. Another great plugin can be found in All in one SEO. This plugin comes with everything Yoast offers, and much more! We love SEO Framework. It’s super lightBe aware that it might not work with all WordPress setupsEverything is available from administration of content to analytics, allowing you to determine what’s working and what could be improved.

Conclusion

The most efficient (and most efficient) SEO strategy is to make content that resonates with your readers and can help your readers solve their challengesFor this, you’ll need to step back and reflect on the content that would benefit your customers, and not necessarily the keywords you’d like to be ranked for. This will put you in an ideal position to rank well for those words in the near future and positively impact the lives of your readers.