It’s not difficult to see it’s no secret that Google has made its goal very clear: they want people to have reliable websites that offer quality, natural content first. This is, however, an arduous time for many businesses, it’s also thrilling. With the new challenges come new opportunities. This is the best time to make a conscious effort to SEO. With more than 350 million blogs available online and billions of them in active at any given time it’s difficult to stand out on the web today. However, there are plenty of ways to improve the performance of your WordPress website to rank higher in search results and bring traffic back to your site. The important thing is knowing which direction to take and what options you have. In this post, we’ll explore everything from keyword research to link building to user experience and semantic markup . We’ll give you a thorough understanding of the ways you can implement SEO top practices to improve your blogging in Frisco TX.
What is WordPress SEO?
SEO refers to “search engine optimization,” and is the set of guidelines to optimize websites and content to be optimized for search engines such as Google. The aim is to ensure that your website’s content listed on search engine results as high as you can and to be displayed next to relevant advertisements on results pages of search engines (SERPs). Many people also use the words “content marketing” and “SEO” interchangeably. It is important to note that “content marketing” is more broad term used to describe marketing your product or service through content, which includes blog posts and videos.
The Importance of User Experience (UX)
We’ve only touched on it briefly, but it’s so important that it’s worth a separate section. Your readers — the ones who visit articles and navigate your site — are the people who are not Google indexers. They’re not thinking about how your website is optimized for Google as they’re thinking about the ease of which they locate the information they require and how pleasant it is to reach it. When you optimize your website for Google your visitors, you’re creating the perfect experience for the people that visit your site. When you optimize your site for human users you’re creating a user experience that’s perfect for your visitorsthe ones who browse your content and use your website.
Content Strategy and Keyword Research
On-site content is one of the most important elements for organic search success. In the end, content is the content that people are clicking and reading. It should also be the primary focus the SEO strategy from the get-go. That’s why conducting keyword research is among the very first steps for the development of any SEO campaign. When choosing the keywords you will use, it’s crucial to choose them with care and strategically. You shouldn’t choose random keywords and hope to bring in organic traffic. Instead, you need to pick the most relevant keywords that your readers and target audience are looking for. To achieve this, be able to look inside your readers’ minds and look at the problem they trying to solve? What is it that they are facing? What do they hope to find online? Once you’ve identified a few subjects your readers want to learn more about, you can start researching which keywords are used to find content relevant to those subjects, as well as the level of competition these keywords have.
WordPress SEO Tools
After you’ve optimized the blog for readers then you’ll need to start organizing for the search engines. There are many plugins on the market for WordPress to help you increase your overall SEO. Yoast’s SEO plugin is one which can assist you. It assists you with all the basics. Utilizing this plugin will boost your site’s SEO by creating meta descriptions, keyword optimization, and many more. The plugin is free and easy to install. Another great plugin one to consider is All in one SEO. It has everything Yoast provides and more! We love SEO Framework. It’s very light. Take care, as it may not work with all WordPress configurations. There’s everything from content management to analytics to check what’s working, and which areas need to be improved.
The most efficient (and most effective) SEO strategy is to develop content that resonates the readers you serve and helps people solve their problems. To accomplish this, you’ll have to take a step back and think about the content that would benefit your users, not the keywords you’d like to be ranked for. This will put you in a better chance of ranking for those terms in the future and change the lives of your users.