It’s not hard to imagine the fact that Google has made their top priority evident: They want their users to be able to access trustworthy websites with good, organic content. It’s difficult for many organizations, it’s also very exciting. With every new challenge comes new opportunities. This is the best time to implement a more strategic approach to SEO. With more than 350 million blogs on the internet and billions of them active at any given time It’s difficult to find your way on the web today. But there are plenty ways to improve the performance of your WordPress blog to rank better in search results and bring the traffic back to your website. The most important thing is to know where to begin and what your options are. In this article, we’ll discuss topics ranging from research on keywords and link building to user experience and semantic markup. The goal is to give the reader a comprehensive understanding of how you can use SEO top practices to improve your blogging in Lakewood CO.
What is WordPress SEO?
SEO stands for “search engine optimization,” and is the set of best practices used to optimize your site and your content for search engines , such as Google. The goal is for your content to show up on search engine results as much as is possible and also appear in the same place as relevant ads on search engine result pages (SERPs). Most people also refer to the words “content marketing” and “SEO” interchangeably. In reality “content marketing” is an umbrella term that refers to marketing your product or service through blogs, articles, and videos.
The importance to User Experience (UX)
We’ve briefly talked about this but it’s so significant that it’s worth a separate section. Your visitors — the people who click the content on your site and go to your website — are not Google the search engine crawlers. They aren’t even thinking about the quality of your site optimized for Google; they’re thinking about the ease with which they can find the information they’re looking for and how enjoyable the experience will be to get there. If you optimize your website for Google, you’re creating the best experience for the users of search engines who visit your site. When you optimize your website for humans it creates an environment that’s beneficial for your readers –users who visit your site and use your site.
Content Strategy and Keyword Research
On-site content is one of the most important elements for SEO success. The fact is, content is what people are clicking and reading. It should also be the main focus of your SEO strategy right from the start. This is why keyword research is among the very first phases of all SEO campaign. When choosing your keywords, it’s essential to be thoughtful and strategically. It isn’t a good idea to select random keywords and expect them to generate organic traffic. Instead, you need to pick the right keywords your customers and your readers are looking for. To do this you’ll seek to penetrate your readers’ minds and inquire: What are they trying to resolve? What is it that they are struggling with? What do they hope to find on the internet? Once you’ve identified a few subjects your readers are eager to know more about, begin to investigate which keywords are utilized to find content that is related to these subjects and how competitive these keywords are.
WordPress SEO Tools
Once you’ve optimized your blog for readers You’ll need to begin creating a plan for search engines. There are many plugins out on the market for WordPress that can assist you improve your overall SEO. Yoast’s SEO is one plugin that will aid you. It assists with all of the basics. Utilizing this plugin will boost the SEO of your site through the creation of meta descriptions, keyword optimization, and much more. This plugin is completely free and simple to install. Another great plugin for SEO is All in one SEO. This plugin has everything that Yoast has to offer and more! We love SEO Framework. It’s extremely light. Take care, as it may not fit into all WordPress setups. You get everything from content management to analytics for a look at what’s working as well as the areas that require improvement.
Conclusion
The best (and most effective) SEO strategy is to create content that is a hit with your audience and will assist users solve their problems. To accomplish this, it’s best to need to step back and consider what content you can offer your readers, not the keywords you’d like to rank for. This will put you in a better position to rank well for those terms in the future and change the lives of your users.