It’s not difficult to see it’s no secret that Google has made its primary goal clear: They want users to visit websites that are trustworthy and have organic, helpful content first. And while this is an arduous time for many businesses, it’s also exciting. New challenges bring exciting opportunities. Now is the perfect time for you to adopt a more intentional approach to SEO. With more than 350 million blogs online and billions active at any given moment It’s difficult to find your way online in the present. However, there are many ways to optimize your WordPress blog to get a better ranking in search engines and draw the traffic back to your website. The most important thing is to know which way to begin and what your options are. In this article, we’ll go over all aspects of keyword research to link building to user-experience and semantic markup. This article will give the reader a comprehensive understanding of how you can use SEO best practices for your blog in Lexington KY.
What exactly is WordPress SEO?
SEO refers to “search engine optimization,” and refers to the best practices used to optimize websites and content to be optimized to be indexed by search engines like Google. The goal is to get your content to be displayed on search engine results as high as it is possible and show up next to relevant ads on search engine result pages (SERPs). The majority of people use the phrases “content marketing” and “SEO” in conjunction. Yet “content marketing” is more broadly defined as a way of marketing your product or service using blogs, articles, and videos.
The Importance of the User Experience (UX)
This has been briefly mentioned but it’s so significant that it’s deserving of its own article. Your readers — the people who click articles and navigate your site — are not Google search crawlers. They’re not even considering whether your site is optimized for Google but instead, they’re thinking about how easy it is to find the information they’re looking for and how easy it is to get there. When you optimize your site for Google is creating the perfect experience for the users of search engines who browse your site. When you optimize your site for human users it creates an environment that’s beneficial for your visitors –users who choose to visit your site, and access your site.
Content Strategy and Keyword Research
On-site content is among the primary factors that contribute to the success of organic search. In the end, content is what people are clicking on and reading. It should also be the focal point of your SEO strategy right from the start. Keyword research is one of the first steps for any SEO campaign. When choosing the keywords you will use, it’s crucial to choose them with care and strategically. You don’t want to pick random keywords and expect them to be able to drive traffic organically. Instead, it is important to pick the right keywords the people who read your blog and are your target audience are searching for. To do this you’ll want to get inside the minds of your readers and ask yourself: What issues are they trying to resolve? What are they facing? What do they hope to find online? Once you’ve identified a few topics your readers want to learn more about, you can start looking into which keywords are used to find relevant content to these topics, and the level of competition these keywords have.
WordPress SEO Tools
After you’ve optimized the content for your readers it’s time to begin designing for search engines. There are many plugins out that are available for WordPress that will help you improve your overall SEO. Yoast’s SEO is one which can assist you. It assists you with all the basics. Utilizing this plugin will boost your site’s SEO by creating meta descriptions, keyword optimization, and much more. This plugin is free and simple to install. Another plugin that is great one to consider is All in one SEO. This plugin comes with everything Yoast provides and more! We love SEO Framework. It’s extremely light. Be aware that it might not work with all WordPress configurations. You get everything from control of content through analytics to see what’s working and which areas need to be improved.
The most effective (and most efficient) SEO strategy is to create content that is a hit with your readers and assists them to solve their issues. For this, you’ll have to take a step back and reflect on what content you can offer your readers — not about the keywords you’d like to be ranked for. This will help you get in better chance of ranking for those keywords in the near future, and affect your readers’ lives.