It’s not a secret to anyone that Google has made its primary goal clear: They want users to be able to access trustworthy websites with natural, useful content first. And while this is an uncertain time for a lot of firms, it’s also an exciting time. New challenges bring new opportunities. This is the right time to implement a more strategic approach to SEO. With more than 350 million blogs on the internet and billions in active at any given time it’s not easy to get noticed on the internet today. But there are plenty of ways to optimize your WordPress website to rank higher on search engines, and also drive the traffic back to your website. The trick is knowing which way to begin and what options you have. In this post, we’ll explore the entire spectrum of keywords research and link construction to user experiences and semantic markup . We’ll give you an understanding of the ways you can implement SEO top practices to improve your blogging in Lubbock TX.
What’s WordPress SEO?
SEO refers to “search engine optimization,” and is a set of best practices to optimize your site and your content for search engines such as Google. The aim is to have your site’s content to rank in search results as high as it is possible and be displayed alongside relevant ads on the pages that result from searches (SERPs). People often use the terms “content marketing” and “SEO” in conjunction. It is important to note that “content marketing” is more broad term used to describe marketing your product or service using media, such as blog posts and videos.
The importance to User Experience (UX)
We’ve touched briefly on this but it’s a matter of such importance that it warrants its own page. Your users — the ones who visit your content and use your site — are certainly not Google search crawlers. They aren’t even thinking about how well your website is optimized for Google but instead, they’re thinking about how easy it is for them to locate the information they require and how easy it is to find it. When you optimize your site for Google and create an experience that’s best for the people that visit your site. If you make your website optimized for humans you’re creating a user experience that is best for your readers –those who be able to click on your website’s content and use your website.
Content Strategy and Keyword Research
On-site content is one of the most crucial factors to the success of organic search. The fact is, content is what people click on and reading. This should be the focus in your SEO strategy from the get-go. This is why doing keyword research is one of the primary phases of each SEO campaign. When choosing keywords for your campaign, it’s vital to be focused and strategically. You don’t want to choose random keywords and expect them to result in organic traffic. Instead, it is important to choose the right keywords that the people who read your blog and are your target audience are searching for. For this, you’ll have to enter the minds of your readers and consider: What problem are they trying to solve? What is it that they are struggling with? What do they hope to find online? After you’ve identified the areas that people would like to know more about, you can start looking into which keywords are used to discover content related to these subjects and how competitive these keywords are.
WordPress SEO Tools
After you’ve optimized the contents for your visitors It’s time to begin thinking about how you can make your content search engine friendly. There are numerous plugins there for WordPress that can assist you enhance your SEO in general. Yoast’s SEO is one plugin that will assist you. It assists you with everything you need to know about SEO. This plugin can improve the search engine optimization of your site by creating meta descriptions, keyword optimization and much more. This plugin is free and simple to install. Another plugin that is great one to consider is All in one SEO. This plugin includes everything Yoast offers and more! We love SEO Framework. It is super lightweight. However, be aware that it might not fit into all WordPress setups. You get everything from the management of content to analytics for a look at what’s working as well as the areas that need improvement.
The most effective (and most efficient) SEO strategy is to create content that connects with your readers and assists users solve their problems. For this, you’ll need to moment to think about the kind of content that will benefit your users, not about the keywords you’d like to be ranked for. This will help you get in an ideal position to rank for those keywords in the future and improve the lives of your visitors.