It’s no secret this: Google has made their priority very clear: they want people to find trustworthy sites with the most natural, useful content. And while this is a challenging time for many organizations, it’s also very exciting. With new challenges come exciting opportunities. Now is the best time to make a conscious effort to SEO. With more than 350 million blogs online and billions active at any given moment It’s difficult to stand out on the web today. But there are plenty of ways to optimize your WordPress blog to rank better on search engines and to drive people back to your blog. The trick is knowing how to start and what your options are. In this article, we’ll talk about every aspect of search engine optimization, from keyword analysis and link creation to user interface and semantic markup . We’ll give you an understanding of how you can apply SEO ideal practices in your blog in New Orleans LA.
What’s WordPress SEO?
SEO stands for “search engine optimization,” and refers to a set of most effective practices used to optimize your site and your content for search engines such as Google. It is the goal of SEO to get your content to be displayed in search engine results as high as you can and show up next to relevant advertisements on results pages of search engines (SERPs). Most people also refer to the phrases “content marketing” and “SEO” in conjunction. It is important to note that “content marketing” is an umbrella term that refers to marketing the product or service you offer using material, which can include blog posts and videos.
The Importance to User Experience (UX)
We’ve briefly talked about this however it’s so vital that it’s worthy of its own space. Your visitors — the ones who visit the content on your site and go to your site — are the people who are not Google web crawlers. They’re not even considering whether your site is optimized for Google and they’re focused on how easy it is to find the information they’re looking for and how easy it is getting there. When you optimize your website for Google your visitors, you’re creating the best experience for the users of search engines who browse your site. When you optimize your site for humans You’re creating an experience that’s ideal for your visitors –the ones who browse your content and then visit your site.
Content Strategy and Keyword Research
On-site content is among the most important factors for organic search success. It is after all what people are clicking on and reading. It should also be the focus in your SEO strategy from the beginning. Keyword research is one of the primary steps in every SEO campaign. When choosing keywords for your campaign, it’s important to be careful and strategic. You shouldn’t choose random keywords and hope to drive organic traffic. Instead, pick the right keywords your potential audience and readers are looking for. In order to do this, you’ll seek to penetrate the minds of your readers and ask yourself: What are they trying to resolve? What are they struggling with? What are they hoping to find on the internet? After you’ve identified the subjects that readers would like to know more about, you can begin researching the keywords used to locate content related to those subjects, as well as how competitive they are.
WordPress SEO Tools
Once you’ve optimized your content to appeal to your readers it’s time to begin thinking about how you can make your content search engine friendly. There are a myriad of plugins that are available for WordPress that can help you increase your overall SEO. Yoast’s search engine optimization is a plugin that will aid you. It helps you with everything you need to know about SEO. This plugin can improve the search engine optimization of your site by creating meta descriptions, optimizing keywords, and much more. This plugin is cost-free and easy to install. Another awesome plugin one to consider is All in one SEO. It has everything Yoast provides and more! We love SEO Framework. It is super lightweight. But be careful, it may not work with all WordPress configurations. There’s everything from managing content to analytics that allow you to check what’s working, and which areas need to be improved.
The best (and most effective) SEO strategy is to make content that resonates with the readers you serve and helps your readers solve their challenges. To accomplish this, you’ll need to moment to think about the type of content that can benefit your readers — not the keywords you’d like to be ranked for. This puts you in an ideal in a position to rank higher for those keywords in the future and improve the lives of your visitors.