The Complete SEO Guide for Oakland CA WordPress Users

It’s no secret this: Google has made its goal very clear: they want people to see trustworthy websites with good, organic contentAlthough this is an extremely challenging time for many enterprises, it’s also excitingNew challenges bring new opportunities, and now is the ideal time to be more proactive when it comes to SEO. With more than 350 million blogs in existence and billions of them in active at any given moment It’s not an easy task to make it online todayHowever, there are plenty of ways to optimize your WordPress blog to rank higher on search engines and to drive people back to your blogThe trick is knowing which way to begin and what options you have. In this post, we’ll explore all aspects of keyword research and link building to user experience as well as semantic markup, to give the complete picture of the best ways to implement SEO most effective practices on your site in Oakland CA.

What’s WordPress SEO?

SEO stands for “search engine optimization,” and is a set of best practices that are used to optimize your content and website for search engines , such as Google. The aim is to have your website’s content to appear in search engine results as high as possible and to be displayed next to relevant advertisements on the pages that result from searches (SERPs). A majority of people also employ the terms “content marketing” and “SEO” interchangeablyHowever “content marketing” is more broadly defined as a way of marketing your product or service with blogs, articles, and videos.

The Importance in User Experience (UX)

We’ve briefly discussed this but it’s so significant that it’s deserving of its own articleThe people who visit your website — the ones who visit the content on your site and go to your site — are the people who are not Google the search engine crawlersThey aren’t even thinking about the way your site is optimized for Google They’re thinking about how easy it is to locate the information they require and how pleasant it is to reach itWhen you optimize your website for Google you’re creating an experience that’s perfect for search engine users who visit your siteWhen you optimize your website for humans and create an experience that is best for the users of your site –– those who will be able to click on your website’s content and use your site.

Content Strategy and Keyword Research

On-site content is one of the most critical factors in the success of organic searchSince content is what people are clicking on and reading. It should also be the focal point in your SEO strategy from the get-goThis is the reason why keyword research is among the initial steps in any SEO campaign. When choosing the keywords you will use, it’s important to be careful and strategicallyDon’t select random keywords expecting them to generate organic traffic. Instead, you need to select the keywords that your audience, readers and potential customers are searching for. To accomplish this, you’ll need to go inside the minds of your readers and look at the problem they trying to solve? What is it that they are trying to solve? What are they hoping to find onlineAfter you’ve identified the subjects your readers want to learn more about, you’ll be able to begin researching the keywords used to find relevant content to these topics. You can also determine how popular these keywords are.

WordPress SEO Tools

After you’ve optimized the material for your users, you’ll want to start designing for search engines. There are many plugins that are available for WordPress to help you boost your SEO. Yoast’s search engine optimization is a plugin that can aid you. It can assist you with everything you need to know about SEOThis plugin can improve the SEO of your site through the creation of meta descriptions, optimizing keywords, and much moreThis plugin is cost-free and simple to install. Another awesome plugin can be found in All in one SEO. It is a plugin that has everything Yoast can offer, plus more! We love SEO Framework. It’s extremely lightBe aware that it might not be compatible with all WordPress setupsIt offers everything from control of content through analytics to find out what’s working and the areas that need improvement.

Conclusion

The best (and most effective) SEO strategy is to make content that resonates with your readers and will help people solve their problemsTo accomplish this, it’s best to have to take a step back and consider what content you can offer your customers, and not necessarily the keywords you’d like to be ranked for. This puts you in better chance of ranking for those keywords in the near future, and improve the lives of your visitors.