It’s not hard to imagine this: Google has made their priority obvious: they want customers to be able to access trustworthy websites with relevant, organic content first. And while this is an uncertain time for a lot of companies, it’s also a great time to be a part of. With the new challenges come new opportunities. This is the perfect time to take a more deliberate approach to SEO. With over 350 million blogs in existence and billions of them active at any given moment It’s difficult to stand out on the internet in this day and age. There are many ways to improve the performance of your WordPress blog to get a better ranking on search engines and to drive traffic back to your site. The first step is to determine where to start and what options you have. In this article, we’ll talk about the entire spectrum of keywords research to link creation to user interface as well as semantic markup, to give you a thorough understanding of how you can use SEO best practices for your blog in Overland Park KS.
What’s WordPress SEO?
SEO refers to “search engine optimization,” and it refers to the best practices used to optimize your site and your content for search engines like Google. The goal is to get your content to show up in search engine results as high as it is possible and be displayed alongside relevant advertisements on Search Engine Results Pages (SERPs). Most people also refer to the words “content marketing” and “SEO” in conjunction. It is important to note that “content marketing” is an overall term for marketing your product or service with contentsuch as blog posts and videos.
The importance of the User Experience (UX)
We’ve touched briefly on this, but it’s so important that it’s deserving of its own article. The people who visit your website — the users who click on the content on your site and go to your website — are they aren’t Google the search engine crawlers. They’re not even thinking about how your website is optimized for Google as they’re thinking about how easy it is to get the information they want and how easy it is to reach it. When you optimize your site for Google it creates the perfect experience for the users of search engines that visit your website. When you design your website for humans You’re creating an experience that is best for your visitors –people who visit your site and access your site.
Content Strategy and Keyword Research
On-site content is among the most crucial factors to SEO success. After all, content is the content that people are clicking and reading. It should also be the main focus of any SEO strategy right from the start. That’s why conducting keyword research is one of the first steps for an SEO campaign. When picking your keywords, it’s important to be careful and strategic. You don’t want to choose random keywords expecting them to bring in organic traffic. Instead, choose the right keywords that the people who read your blog and are your target audience are searching for. For this, you’ll want to get inside your readers’ heads and look at the problem they trying to solve? What are they trying to solve? What do they hope to find online? Once you’ve identified some areas that people would like to know more about, you’ll be able to begin to look into the keywords used to locate content related to these topics. You can also determine how competitive these keywords are.
WordPress SEO Tools
After you’ve optimized the blog for readers and readers, it’s time to start making plans for search engines. There are a myriad of plugins on the market for WordPress that can help you enhance your SEO in general. Yoast’s SEO is one plugin that will assist you. It helps you with all the basics. It will help improve the SEO of your site through the creation of meta descriptions, keyword optimization, and many more. This plugin is completely free and easy to install. Another excellent plugin one to consider is All in one SEO. This plugin comes with everything Yoast can offer, plus more! We love SEO Framework. It is super lightweight. Be careful, it may not be compatible with all WordPress configurations. You get everything from managing content to analytics that allow you to determine what’s working and the areas that need improvement.
The most efficient (and most effective) SEO strategy is to create content that resonates with your audience and helps users solve their problems. To do this, you’ll have to take a step back and reflect on the kind of content that will benefit your readers, not about the keywords you’d like to be ranked for. This will place you in better chance of ranking for those keywords in the future. It will also impact your readers’ lives.