The Complete SEO Guide for Pittsburgh PA WordPress Users

It’s no secret it’s no secret that Google has made its goal obvious: they want customers to experience reliable sites that have good, organic contentAnd while this is an uncertain time for a lot of organizations, it’s also very excitingWith new challenges comes new opportunities, and now is the right time to adopt a more intentional approach to SEO. With more than 350 million blogs and billions more active at any given time It’s difficult to be discovered online todayHowever, there are many ways to optimize your WordPress blog to rank higher in search engine results and increase the traffic back to your websiteThe most important thing is to know which way to begin and what your options are. In this article, we’ll go over everything from keyword research to link building to user-experience and semantic markup. The goal is to give an in-depth understanding of the ways you can implement SEO most effective practices on your site in Pittsburgh PA.

What is WordPress SEO?

SEO refers to “search engine optimization,” and refers to a set of guidelines to optimize your website and contents for search engines like Google. The aim is to have your content to show up on search engine results as much as is possible and be displayed alongside relevant ads on the search engine result pages (SERPs). Most people also refer to the phrases “content marketing” and “SEO” interchangeablyHowever “content marketing” is an overall term for marketing your service or product using contentsuch as blog posts and videos.

The Importance to User Experience (UX)

We’ve briefly discussed this yet it’s important enough that it warrants its own pageYour users — the people who are likely to click the content you provide and access your website — are not Google search crawlersThey aren’t even thinking about whether your site is optimized for Google the way they’re thinking of the ease of which they locate the information they require as well as how enjoyable it is to get thereWhen you optimize your website for Google is creating an experience that is best for the search engine crawlers that visit your siteWhen you optimize your site for human users and create an experience that’s perfect for the users of your site –people who be able to click on your website’s content and then visit your site.

Content Strategy and Keyword Research

On-site content is among the most important factors for the success of organic searchIt is after all what people click on and reading. This should be the center of any SEO strategy from the get-goThis is why research on keywords is among the first steps for each SEO campaign. When selecting your keywords, you must be mindful and strategicDon’t select random keywords, and then expect them to drive organic traffic. Instead, you want to pick the most relevant keywords that your customers and your readers are searching for. To achieve this, take a look inside the minds of your readers and think about: What problems are they trying to resolve? What is it that they are facing? What are they hoping to find onlineOnce you’ve identified some subjects that readers would like to know more about, you’ll be able to start researching which keywords are used to locate content related to these topics. You can also determine the degree of competition for those keywords.

WordPress SEO Tools

After you’ve optimized your content to appeal to your readers it’s time to begin organizing for the search engines. There are a myriad of plugins that are available for WordPress that will help you increase your overall SEO. Yoast’s SEO is one that can aid you. It helps you with all the fundamentalsThe use of this plugin will enhance the SEO of your site through the creation of meta descriptions, keyword optimization and much moreThis plugin is free and simple to install. Another good plugin that is free is All in one SEO. This plugin includes everything Yoast offers, and much more! We love SEO Framework. It is super lightweightHowever, be aware that it might not be compatible with all WordPress configurationsIt offers everything from the management of content to analytics to determine what’s working and the areas that require improvement.

Conclusion

The most efficient (and most effective) SEO strategy is to develop content that resonates your audience and will assist users solve their problemsTo do this, you’ll have to take a look back and contemplate the content that would benefit your readers, not necessarily the keywords you’d like to be ranked for. This will put you in an ideal position to rank well for those keywords in the near future, and affect your readers’ lives.