It’s not a secret there’s no doubt that Google has made their goal explicit: they want their users to find trustworthy sites with organic, helpful content first. Even though this is an arduous time for many organizations, it’s also very exciting. With new challenges comes exciting opportunities. Now is the perfect time for you to be more proactive when it comes to SEO. With over 350 million blogs and billions of them active at any given time It’s difficult to get noticed online today. However, there are many ways to optimize your WordPress blog to rank higher on search engines and to drive users back to your site. It’s all about knowing the best place to begin and what options you have. In this article, we’ll go over every aspect of search engine optimization, from keyword analysis to link creation to user interface and semantic markup to give the complete picture of the ways you can implement SEO ideal practices in your blog in Portland OR.
What’s WordPress SEO?
SEO is a term that means “search engine optimization,” and is a set of best practices to optimize your website and contents to be indexed by search engines like Google. The goal is for your site’s content to rank on search engine results as high as it is possible and appear next to relevant advertisements on the pages that result from searches (SERPs). Many people also use the terms “content marketing” and “SEO” in conjunction. The difference is that “content marketing” is an umbrella term that refers to marketing your product or service using media, such as blog posts and videos.
The importance of User Experience (UX)
We’ve briefly discussed this but it’s so significant that it’s deserving of its own article. Your users — the people who will click on articles and navigate your website the people who are not Google search crawlers. They’re not thinking about the quality of your site optimized for Google; they’re thinking about the ease of which they get the information they need and how easy it is to get there. When you optimize your website for Google you’re creating the best experience for search engine users that visit your website. If you make your website optimized for humans, you’re creating an environment that’s beneficial for your users –people who choose to visit your site, and access your site.
Content Strategy and Keyword Research
On-site content is among the most important factors for organic search success. Content is the things that people are clicking and reading. This should be the focus of your SEO strategy from the beginning. This is why doing keyword research is among the very first stages of all SEO campaign. When choosing keywords for your campaign, it’s crucial to choose them with care and strategic. You don’t want to choose random keywords and expect them will generate organic traffic. Instead, you should select the appropriate keywords that your readers and target audience are searching for. To accomplish this, you’ll want to get inside the minds of your readers and think about: What problems are they trying to resolve? What is it that they are grappling with? What do they hope to find on the internet? Once you’ve identified some areas that people would like to know more about, you can start looking into which keywords are used to discover content related to those subjects, as well as the level of competition these keywords have.
WordPress SEO Tools
Once you’ve optimized your content for your readers It’s time to begin organizing for the search engines. There are a myriad of plugins that are available for WordPress which can help you improve your SEO overall. Yoast’s SEO is one plugin that can help you. It assists with all the fundamentals. The use of this plugin will enhance your site’s SEO by creating meta descriptions, keyword optimization and more. The plugin is free and simple to install. Another excellent plugin that is free is All in one SEO. This plugin has everything that Yoast provides, plus much more! We love SEO Framework. It’s extremely lightweight. Be careful, it may not fit into all WordPress configurations. Everything is available from managing content to analytics that allow you to assess what’s working well and which areas need to be improved.
The best (and most efficient) SEO strategy is to produce content that resonates with your readers and assists your readers solve their challenges. For this, you’ll be required to moment to think about the kind of content that will benefit your customers, and not what keywords you want to be ranked for. This will place you in the best position to rank well for those keywords in the future and positively impact the lives of your readers.