It’s not difficult to see the fact that Google has made their top priority very clear: they want people to find trustworthy sites with the most natural, useful content. And while this is an arduous time for many firms, it’s also an exciting time. As new challenges arise, there are new opportunities. This is the right time to take a more deliberate approach to SEO. With more than 350 million websites online and billions more active at any given time it’s not easy to find your way online in the present. But there are plenty ways to optimize your WordPress blog to get a better ranking on search engines and to drive users back to your site. The important thing is knowing how to start and what your options are. In this article, we’ll discuss the entire spectrum of keywords research to link construction to user experiences and semantic markup. This article will give an in-depth understanding of how you can apply SEO guidelines for your blog in Rockford IL.
What exactly is WordPress SEO?
SEO refers to “search engine optimization,” and refers to the best practices for optimizing your website and contents for search engines like Google. The aim is to ensure that your content to show up in search results as high as you can and also appear in the same place as relevant ads on Search Engine Results Pages (SERPs). Most people also refer to the words “content marketing” and “SEO” in conjunction. In reality “content marketing” is an overall term for marketing your product or service through media, such as blog posts and videos.
The Importance to User Experience (UX)
We’ve briefly touched on this but it’s so crucial that it’s deserving of its own article. Your readers — the people who will click on your posts and browse your site — are certainly not Google users. They aren’t even thinking about how well your website is optimized for Google; they’re thinking about the ease with which they can find the information they’re looking for and how enjoyable the experience is to find it. When you optimize your site for Google and create an experience that is best for the people who visit your website. If you make your website optimized for humans you’re creating a user experience that is best for your customers –users who click on your content and use your website.
Content Strategy and Keyword Research
On-site content is among the most critical factors in organic search success. The fact is, content is what people are clicking on and reading. This should be the main focus in your SEO strategy from the get-go. This is why research on keywords is among the very first stages of any SEO campaign. When picking your keywords, it’s essential to be thoughtful and strategically. You don’t want to pick random keywords, and then expect them to drive organic traffic. Instead, you want to select the appropriate keywords that your readers and target audience are searching for. To do this you’ll have to enter your readers’ minds and ask yourself: What are they trying to solve? What are they experiencing difficulties with? What do they want to find online? After you’ve identified the subjects that readers would like to know more about, begin to investigate which keywords are used to find content relevant to those topics and how competitive those keywords are.
WordPress SEO Tools
Once you’ve optimized your contents for your visitors then you’ll need to start planning for the search engines. There are many plugins out that are available for WordPress which can help you increase your overall SEO. Yoast’s search engine optimization is a plugin that will help you. It assists you with everything you need to know about SEO. Utilizing this plugin will boost the SEO of your site through the creation of meta descriptions, keyword optimization and much more. This plugin is cost-free and easy to install. Another great plugin is All in one SEO. This plugin includes everything Yoast can offer, plus more! We love SEO Framework. It’s super light. However, be aware that it might not work with all WordPress configurations. There’s everything from administration of content to analytics, allowing you to assess what’s working well and what could be improved.
The most effective (and most efficient) SEO strategy is to create content that is a hit with your readers and assists your readers solve their challenges. In order to do this, you’ll have to take a step back and think about what content could benefit your readers, not about the keywords you’d like to rank for. This puts you in better position to rank for these words in the near future and positively impact the lives of your readers.