It’s not a secret that Google has made its goal clear: They want users to see trustworthy websites with good, organic content. And while this is difficult times for many businesses, it’s also exciting. As new challenges arise, there are new opportunities. This is the perfect time to adopt a more intentional approach to SEO. With over 350 million blogs available online and billions active at any given moment it’s a challenge to get noticed online in the present. However, there are plenty of ways to improve the performance of your WordPress blog so that it ranks higher in search engine results and increase the traffic back to your website. The trick is knowing which direction to take and what your options are. In this article, we’ll discuss topics ranging from research on keywords and link building , to user experience and semantic markup . We’ll give you an understanding of the ways you can implement SEO best practices for your blog in San Francisco CA.
What exactly is WordPress SEO?
SEO is a term that means “search engine optimization,” and it refers to the set of best practices that are used to optimize your website and content to be indexed by search engines like Google. The goal is for your content to show up on search engine results as high as possible and show up next to relevant ads on the search engine result pages (SERPs). Most people also use the terms “content marketing” and “SEO” interchangeably. However “content marketing” is an overall term for marketing your product or service using material, which can include blog posts and videos.
The importance of the User Experience (UX)
We’ve touched briefly on this, but it’s so important that it warrants its own page. Your readers — the people who will click on your website’s content and visit your website — are not Google search crawlers. They’re not even considering how your website is optimized for Google They’re thinking about how easy it will be to get the information they want as well as how enjoyable it is to get there. When you optimize your site for Google and create an experience that’s ideal for the search engine crawlers who visit your site. When you design your website for human users, you’re creating an environment that’s beneficial for your visitors– those who will browse your content and visit your site.
Content Strategy and Keyword Research
On-site content is one of the main factors that determine the success of organic search. After all, content is what people are clicking and reading. This should be the focus for your SEO strategy from the beginning. This is why research on keywords is one of the primary phases of all SEO campaign. When selecting your keywords, you must be mindful and strategically. You don’t want to pick random keywords expecting them to be able to drive traffic organically. Instead, you must select the keywords that your audience, readers and potential customers are searching for. To do this you’ll be able to look inside the minds of your readers and consider: What problem are they trying to resolve? What is it that they are facing? What do they want to find online? Once you’ve identified some topics your readers want to know more about, start looking into which keywords are used to discover content related with those topics. Also, consider how competitive those keywords are.
WordPress SEO Tools
After you’ve optimized your blog for readers it’s time to begin making plans for search engines. There are numerous plugins there for WordPress which can help you boost your SEO. Yoast’s search engine optimization is a plugin which can assist you. It helps you with every aspect of SEO. By using this plugin, you can boost your website’s SEO by generating meta descriptions, keyword optimization and much more. This plugin is completely free and simple to install. Another awesome plugin that is free is All in one SEO. This plugin offers everything Yoast has to offer and more! We love SEO Framework. It’s very light. Be careful, it may not fit into all WordPress setups. There’s everything from managing content to analytics that allow you to determine what’s working and the areas that need improvement.
The most effective (and most effective) SEO strategy is to create content that connects with your audience and helps them solve their problems. To accomplish this, you’ll be required to step back and consider the kind of content that will benefit your readers — not the keywords you’d like to rank for. This will place you in a better position to rank for those keywords in the coming years and positively impact the lives of your readers.