The Complete SEO Guide for Santa Rosa CA WordPress Users

It’s no secret the fact that Google has made its primary goal clear: They want users to visit websites that are trustworthy and have quality, natural content firstAlthough this is a challenging time for many organizations, it’s also very excitingWith new challenges come fresh opportunities. This is the time to adopt a more intentional approach to SEO. With over 350 million blogs available online and billions of active at any given moment it’s not easy to get noticed on the internet todayHowever, there are many ways to improve the performance of your WordPress blog to get a better ranking in search engine results and increase traffic to your siteIt’s all about knowing where to begin and what options you have. In this post, we’ll explore all aspects of keyword research and link building , to user experience as well as semantic markup, to give you a thorough understanding of how you can use SEO top practices to improve your blogging in Santa Rosa CA.

What’s WordPress SEO?

SEO is a term that means “search engine optimization,” and refers to the set of best practices for optimizing your website and content for search engines , such as Google. The aim is to have your site’s content to rank in search results as high as possible and to be displayed next to relevant ads on page results of search engines (SERPs). People often use the words “content marketing” and “SEO” in conjunctionIn reality “content marketing” is the term used for marketing the product or service you offer using media, such as blog posts and videos.

The importance in User Experience (UX)

We’ve briefly discussed this, but it’s so important that it merits its own sectionYour visitors — the people who are likely to click your website’s content and visit your website — are not Google search crawlersThey’re not even considering the way your site is optimized for Google and they’re focused on the ease of which they locate the information they require as well as how enjoyable it will be to get thereWhen you optimize your website for Google you’re creating an experience that’s ideal for the people who visit your websiteWhen you optimize your website for human users, you’re creating an environment that’s beneficial for your customers –those who go to your page and use your website.

Content Strategy and Keyword Research

On-site content is among the most crucial factors to the success of organic searchSince content is what people are clicking on and reading. It should also be the central focus on your SEO strategy from the beginningThis is why keyword research is among the initial steps in an SEO campaign. When choosing your keywords, it’s essential to be thoughtful and strategicYou don’t want to pick random keywords and hope will generate organic traffic. Instead, select the appropriate keywords that your audience, readers and potential customers are searching for. To do this, you’ll be able to look inside your readers’ heads and ask yourself: What issues are they trying to resolve? What are they having trouble with? What do they hope to find on the internetAfter you’ve identified the areas that people would like to learn more about, begin to research the keywords used to locate content related to these topics. You can also determine the level of competition these keywords have.

WordPress SEO Tools

After you’ve optimized your blog for readers it’s time to begin creating a plan for search engines. There are a myriad of plugins that are available for WordPress which will allow you to increase your overall SEO. Yoast’s SEO is one plugin that will help you. It will help you master every aspect of SEOThe use of this plugin will enhance the SEO of your website by creating meta descriptions, keyword optimization, and moreThis plugin is completely free and simple to install. Another excellent plugin can be found in All in one SEO. This plugin comes with everything Yoast offers and more! We love SEO Framework. It’s extremely lightBut be careful, it may not be compatible with all WordPress configurationsEverything is available from control of content through analytics to find out what’s working and what could be improved.

Conclusion

The most effective (and most efficient) SEO strategy is to create content that connects with your readers and will help them resolve their issuesTo achieve this, you’ll need to look at the kind of content that will benefit your customers, and not what keywords you want to be ranked for. This will put you in a better place to rank for those keywords in the future and affect your readers’ lives.