The Complete SEO Guide for St. Paul MN WordPress Users

It’s not difficult to see that Google has made their priority evident: They want their users to have reliable websites that offer organic, helpful content firstAlthough this is difficult times for many organizations, it’s also very excitingWith every new challenge comes new opportunities. Now is the time to take a more deliberate approach to SEO. With more than 350 million blogs online and billions active at any given moment it’s a challenge to make it online in the presentThere are many ways to improve the performance of your WordPress blog so that it ranks higher in search engine results and increase traffic back to your siteThe most important thing is to know the best place to begin and what options you have. In this post, we’ll explore topics ranging from research on keywords and linking to user experience and semantic markup . We’ll give you a complete understanding of the ways you can implement SEO ideal practices in your blog in St. Paul MN.

What’s WordPress SEO?

SEO stands for “search engine optimization,” and refers to a set of best practices used to optimize your website and contents for search engines such as Google. The goal is to get your website’s content to appear in search results as high as you can and to be displayed next to relevant ads on Search Engine Results Pages (SERPs). Most people also refer to the words “content marketing” and “SEO” in conjunctionHowever “content marketing” is the term used for marketing your service or product using media, such as blog posts and videos.

The importance on User Experience (UX)

We’ve only touched on it briefly but it’s so crucial that it merits its own sectionYour customers — the users who click on articles and navigate your website far from Google search crawlersThey aren’t even thinking about the extent to which your website is optimized for Google and they’re focused on how easy it will be to locate the information they’re seeking and how pleasurable it is to reach itIf you optimize your website for Google you’re creating an experience that’s ideal for the search engine crawlers that visit your websiteWhen you optimize your website for humans, you’re creating an experience that’s perfect for your visitors –the ones who visit your site and use your site.

Content Strategy and Keyword Research

On-site content is among the most important factors for organic search successAfter all, content is what people are clicking on and reading. It should also be the center for your SEO strategy right from the startThat’s why conducting keyword research is among the initial phases of the development of any SEO campaign. When choosing your keywords, it is crucial to be cautious and strategicYou shouldn’t choose random keywords expecting them to bring in organic traffic. Instead, it is important to select the keywords that your audience, readers and potential customers are looking for. To do this, you’ll seek to penetrate your readers’ heads and look at the problem they trying to solve? What are they experiencing difficulties with? What do they hope to find onlineAfter you’ve identified the areas that people would like to learn more about, start looking into which keywords are used to find relevant content to those topics and how competitive they are.

WordPress SEO Tools

After you’ve optimized your website’s content for the readers You’ll need to begin thinking about how you can make your content search engine friendly. There are numerous plugins that are available for WordPress that can help you enhance your SEO in general. Yoast’s search engine optimization is a plugin that can help you. It can assist you with all the fundamentalsUsing this plugin will improve the SEO of your site through the creation of meta descriptions, optimizing keywords, and moreThe plugin is free and easy to install. Another great plugin is All in one SEO. It is a plugin that has everything Yoast can offer, plus more! We love SEO Framework. It’s super lightBe aware that it might not work with all WordPress configurationsThere’s everything from Content Management to Analytics to check what’s working, and which areas need to be improved.

Conclusion

The best (and most effective) SEO strategy is to make content that resonates with your readers and will help users solve their problemsTo do this, you’ll be required to step back and reflect on what content could benefit your customers, and not necessarily the keywords you’d like to rank for. This will place you in an ideal position to rank for those keywords in the near future, and change the lives of your users.