It’s not hard to imagine to anyone that Google has made their priority clear: They want users to see trustworthy websites with the most natural, useful content. While this is a challenging time for many businesses, it’s also thrilling. With every new challenge comes new opportunities. This is the best time to adopt a more intentional approach to SEO. With more than 350 million blogs in existence and billions active at any given time it’s not easy to be found online in the present. However, there are plenty ways to improve the performance of your WordPress blog to be more prominent in search results and bring users back to your site. It’s all about knowing where to begin and what options you have. In this article, we’ll cover the entire spectrum of keywords research and link construction to user experiences and semantic markup to give the complete picture of the best ways to implement SEO the best practice for your website in Vancouver WA.
What is WordPress SEO?
SEO is a term that means “search engine optimization,” and is the best practices used to optimize your website and contents for search engines like Google. The aim is to have your website’s content listed in search results as high as possible and show up next to relevant ads on Search Engine Results Pages (SERPs). Most people also refer to the words “content marketing” and “SEO” in conjunction. The difference is that “content marketing” is the term used for marketing your product or service using blogs, articles, and videos.
The importance on User Experience (UX)
We’ve touched briefly on this but it’s so significant that it’s worthy of its own space. Your customers — the ones who visit articles and navigate your website — are not Google search crawlers. They’re not even considering the quality of your site optimized for Google as they’re thinking about the ease of which they get the information they want and how enjoyable the experience is getting there. If you optimize your website for Google your visitors, you’re creating an experience that’s ideal for search engine users that visit your website. When you optimize your site for human users you’re creating a user experience that’s perfect for your readers –those who choose to visit your site, and then visit your site.
Content Strategy and Keyword Research
On-site content is among the most crucial factors to organic search success. It is after all the content that people are clicking and reading. This should be the primary focus for your SEO strategy from the get-go. That’s why conducting keyword research is among the first actions for each SEO campaign. When choosing your keywords it’s vital to be focused and strategic. You don’t want to pick random keywords and expect them to be able to drive traffic organically. Instead, you need to pick the most relevant keywords that your target audience and readers are looking for. To achieve this, want to get inside the minds of your readers and inquire: What are they trying to solve? What is it that they are having trouble with? What do they want to find online? Once you’ve identified a few subjects your readers are eager to know more about, you can begin to investigate which keywords are employed to locate content that is relevant to these topics. You can also determine how competitive these keywords are.
WordPress SEO Tools
Once you’ve optimized your content for your readers, you’ll want to start creating a plan for search engines. There are a myriad of plugins on the market for WordPress to help you increase your overall SEO. Yoast’s SEO is a plugin that will aid you. It assists you with all the fundamentals. The use of this plugin will enhance the SEO of your site through the creation of meta descriptions, keyword optimization, and much more. This plugin is cost-free and easy to install. Another plugin that is great can be found in All in one SEO. This plugin offers everything Yoast offers and more! We love SEO Framework. It’s extremely light. Be aware that it might not fit into all WordPress configurations. The service offers everything from control of content through analytics to check what’s working, and what could be improved.
The most effective (and most efficient) SEO strategy is to create content that resonates with your audience and helps them to solve their issues. To accomplish this, you’ll be required to step back and consider the kind of content that will benefit your customers, and not what keywords you want to rank for. This puts you in the best in a position to rank higher for those words in the near future and positively impact the lives of your readers.