It’s not difficult to see to anyone that Google has made their priority obvious: they want customers to find trustworthy sites with organic, helpful content first. Even though this is an extremely challenging time for many companies, it’s also a great time to be a part of. New challenges bring new opportunities. Now is the right time to make a conscious effort to SEO. With over 350 million blogs available online and billions more active at any given moment it’s not easy to find your way on the web today. But there are plenty of ways to optimize your WordPress blog to be more prominent in search results and bring the traffic back to your website. The important thing is knowing how to start and what your options are. In this article, we’ll talk about things like keyword research and link building to user experience as well as semantic markup, to give you an understanding of how you can apply SEO top practices to improve your blogging in Winston-Salem NC.
What exactly is WordPress SEO?
SEO stands for “search engine optimization,” and it refers to the best practices for optimizing your website and content for search engines such as Google. The goal is for your content to be displayed in search engine results as high as it is possible and appear next to relevant ads on the search engine result pages (SERPs). Most people also use the terms “content marketing” and “SEO” interchangeably. It is important to note that “content marketing” is more broad term used to describe marketing your product or service with contentsuch as blog posts and videos.
The importance of User Experience (UX)
We’ve briefly talked about this but it’s so significant that it warrants its own page. Your readers — people who click the content on your site and go to your website — are certainly not Google indexers. They aren’t even thinking about the way your site is optimized for Google and they’re focused on the ease with which they can get the information they want and how easy it is getting there. If you optimize your website for Google your visitors, you’re creating an experience that’s best for the users of search engines who browse your site. When you optimize your website for human users it creates an environment that’s beneficial for your visitors –users who go to your page and then visit your site.
Content Strategy and Keyword Research
On-site content is one of the primary factors that contribute to organic search success. After all, content is what people are clicking and reading. This should be the center in your SEO strategy from the get-go. This is the reason why keyword research is among the first stages of every SEO campaign. When selecting your keywords, it is crucial to be cautious and strategic. You don’t want to choose random keywords expecting them to generate organic traffic. Instead, you want to pick the right keywords your readers and target audience are searching for. To accomplish this, you’ll want to get inside your readers’ minds and think about: What problems are they trying to solve? What are they facing? What are they hoping to find online? After you’ve identified the topics your readers want to know more about, begin to look into the keywords used to locate content related to those topics and how popular these keywords are.
WordPress SEO Tools
After you’ve optimized your contents for your visitors it’s time to begin making plans for search engines. There are a variety of plugins available that are available for WordPress that will help you improve your SEO overall. Yoast’s SEO plugin is one which can assist you. It assists with everything you need to know about SEO. The use of this plugin will enhance your website’s SEO by generating meta descriptions, keyword optimization, and more. This plugin is completely free and easy to install. Another fantastic plugin that is free is All in one SEO. It is a plugin that has everything Yoast provides, plus much more! We love SEO Framework. It’s super light. Be careful, it may not work with all WordPress setups. It offers everything from the management of content to analytics to see what’s working and which areas need to be improved.
The most efficient (and most effective) SEO strategy is to create content that connects with your readers and can help users solve their problems. To accomplish this, you’ll need to moment to think about what content would help the readers you serve, rather than what keywords you’d like to be ranked for. This puts you in an ideal place to rank for those keywords in the near future, and impact your readers’ lives.