Here at Search Geek Solutions, we know that website success depends on quality design and SEO. If your site doesn’t thrill visitors from the outset, then you’ll never gain the traction you want.
Fortunately, we’re here to help. With our cutting-edge design tools, we build websites that not only look great but also convert, adding to your bottom line.
Even though your website has nothing whatsoever to do with your trustworthiness, people can only make decisions about the quality of your brand based on what they observe. You might have the most robust processes, best customer service, and fabulous products, but if your website is lacking, none of your visitors will part with their cash. They won’t trust you. You’re stuck.
Our NJ Web Design team, however, offers a solution.
At Search Geek, we understand that using SEO to attract visitors to your site is only part of the story. While ranking high in search engines is important for drumming up organic traffic for targeted keywords, you need to back it up with a quality website too. Merely dumping lots of money into search engine optimization without focusing on your site means that you’re missing out. You’re building one marketing pillar, but neglecting others. Your internet outreach strategy is lopsided.
Companies in New Jersey that focus exclusively on SEO and ignore their website can wind up with a lot of traffic, but not a lot of conversions. Customers arrive excited that your site appears to offer them a solution to their search query, but when they delve deeper, they are disappointed. A combination of poor layout, slow loading times, and lack of visual fidelity wreck the experience. That’s not what you want.
At Search Geek Solutions, we believe that only two things matter when it comes to constructing a high-performance website: traffic and conversions. Many businesses focus on the traffic side of the equation, paying a fortune for link building and content creation, but too few focus on the conversion element – the part where you use your site to make sales.
As an NJ web design company, we address both of these pillars, helping you flesh out your SEO while also constructing a website with a structure that maximizes the chances of conversions. Why do we take a two-pronged approach? Because SEO and web design are not mutually exclusive: they rely on each other to function.
Let’s suppose, for instance, that you have the most glamorous, fastest-loading website in the world. In this case, you’ve made a good start. But remember, if nobody can find your site, then it won’t generate sales. It’s invisible.
Similarly, you could have a fabulous SEO strategy that helps your site rank near the top of popular search engines for related keywords. But if your website doesn’t provide your customers with the experience that they expect, then they will abandon it in their droves and go to your competitors. You can’t have one without the other.
The majority of entrepreneurs see their websites as a kind of shop window – a digital version of a regular brick and mortar store. For this reason, they adopt a similar approach, making them look as attractive and enticing as possible.
Websites, however, are much more sophisticated than shop windows. When you create a shop window, you never intend to glean information about passers-by who show an interest in your products. Instead, it’s just passive advertising that you hope will encourage people to step inside. When you build a website, however, you have the potential to find out a lot about your visitors and use that to increase your conversions.
At Search Geek Solutions, we build your website around your sales funnel. We believe that if your business is not converting visitors into leads, customers, sales, clients, subscribers, and fans, then it is not doing its job. The whole purpose of the website should be to collect relevant data about your customers and then deploy it to enhance your conversion potential.
Hopefully, by now, it is becoming clear why you should use an SEO company for web design in NJ. SEO companies not only understand the intricacies of web design, but they also know how to generate traffic for your website too. It’s a two-pronged process that relies on both having a quality website in place and ensuring that people find it when they type in your targeted keywords online.
Don’t underestimate the importance of good web design for SEO. Search giants, like Google, determine your organic ranking in search results from the measured quality of your website.
That’s right: Google is now so smart that it can tell if you have a good website or not. Scary, huh? The company’s ranking algorithms crawl your site, looking for things like meta tags, keyword count, mobile compatibility, and even the amount of time that people spend browsing your pages before clicking back to search. The company then crunches all the numbers to produce a website quality score which it then feeds into its overall algorithm to determine your rank.
Now you can see why web design is so crucial for SEO. You could have the best link-building strategy in the world, garnering backlinks from authority sites by the dozen. But if you don’t have a quality site, Google will punish you, forever preventing you from climbing to that coveted top spot in search results that you want.
When you think about it, adopting a policy like this makes sense. People will only continue to use sites like Google, Yahoo, Bing, and Ask.com if those search engines serve up content people find helpful. If Google continually forwarded people to poor quality sites, they could switch to one of its competitors.
So what factors is Google looking for in a high-quality website? And where can we help as your NJ web design company?
Every website that we build for our clients includes these SEO features. We take care of all the technical details, allowing you to get on with the rest of your business, unencumbered.
As with everything that we do at Search Geek Solutions, our NJ web design service starts with you.
First, we consult with you about the look and feel that you’d like to achieve with your website. No two companies are the same, so you need bespoke web design services that can produce something that rings true to your brand.
Next, we get to know your business a little better, finding out more about your target audience. Don’t worry: we never just provide you with a generic service. Our web designers can step into the shoes of your customers and build a site that caters to their needs, no matter what you’re selling.
Constructing a website is, however, more than just a matter of adhering to a brief. We understand that quality sites evolve alongside your feedback – they don’t just spring out of nowhere. We firmly believe that you know your audience better than anyone and, therefore, are in the ideal position to offer input on the direction that your site should take.
It’s this process of partnership that marks us apart from other web design companies in NJ. We continue working closely with you, always looking for opportunities to enhance customer experience and deliver web pages that will help your business achieve its goals. This process of continuously building your site creates a powerful website presence that pleases both you and your customers.
At Search Geek Solutions, we’re more than just a full-service website design and SEO company. Our dedication to our customers is transformative for the industry, providing a new level of service that you won’t have experienced from agencies offering web design services before. We upgrade the experience, offering you a level of support and attention to detail that you rarely find elsewhere.
Our team of website development professionals has worked with a wide variety of businesses from various industries. We understand that the priorities of one sector can sometimes be radically different from those of another. This experience has taught us the value of company-specific development from the ground up, allowing us to achieve results for our clients consistent, regardless of vertical.
If you want to experience the benefits of working with Search Geek Solutions, then get in touch with us today. Our team of friendly professionals is waiting to guide you through our bespoke web design process, creating a website that not only looks great but attracts paying customers too.
Here are some of the benefits of choosing us today: