Webflow SEO: What You Need to Know

More than 25% of people click the first result when doing a Google search, dropping significantly with each result.

The higher your business website ranks in search results, the more traffic it will get. This will naturally lead to more sales, making it key to the growth of any business. The best SEO can be the difference between a business succeeding and failing.

So what is Webflow SEO, and how can it help your company? Keep reading to find out.

What Is Webflow?

Webflow is a website builder designed to be easy for anyone to use. It allows people to build websites from scratch in an entirely visual format. This means you don’t need any coding knowledge to use it but can still fully customize your site.

Webflow is a CMS (content management system) and a hosting platform. Because of how a user can build sites on Webflow, people are often concerned their web SEO won’t be particularly good, but that’s not the case.

What Is SEO?

SEO (search engine optimization) is a strategy to make a website appear higher in search engine results. The higher a site is on a results page, the more traffic it will get, making good SEO key for any business website.

This is especially crucial for newer, smaller businesses. It helps them stand out amongst the competition of well-established brands. Good website SEO can be one of the best, most cost-efficient marketing tools at your disposal, so you should always make use of it.

SEO Tips With Webflow

People sometimes think that a website made using Webflow will suffer in terms of SEO. The reality is that it provides tools to help improve SEO. You should follow some SEO practices to ensure you have the best Webflow SEO possible.

Meta titles and descriptions are the text people will see when your site appears in a search result. Take the time to edit these so that they display something suitable. You can also create a custom sitemap, or you can auto-generate one.

301 redirects will divert all traffic from one URL to another. It would be best to use these when editing your site, as they’ll stop people from ending up on a 404 error page (these are bad for SEO).

Alt tags will show up if any issues with images loading correctly. They also serve to boost your SEO when done right.

Due to the way Webflow works, you will naturally have clean code on your site, which is beneficial for SEO. It will make your website load and run faster, giving a better user experience.

Other Aspects of Website SEO

On top of the things you can do with Webflow to improve SEO, several practices work on all websites and shouldn’t be ignored. This includes things like:

  • Keyword research
  • Ensuring your site is mobile-friendly
  • Including backlinks
  • Using Google analytics
  • Adding hierarchy

Implementing these will help with your SEO and improve your search engine ranking. With a Webflow site, you also want to make sure you disable your webflow.io subdomain, as it will create a duplicate of your website.

Help With Webflow SEO

Following all of the best practices for Webflow SEO can be difficult, especially if you don’t have much experience in SEO. It’s often best to hire a professional SEO service to ensure everything is done right.

Search Geek Solutions is a leading SEO company based in New Jersey. We provide various SEO services that can help your business grow and succeed. If you have any questions about what we offer, click here to contact us today.