These days, businesses must have an online presence. The Internet is where most people discover a company and learn more about its services.
Fortunately, it’s easier to make a website now than ever before. Companies like Wix and WordPress provide templates that simplify web design and make building a website straightforward.
But a website alone isn’t enough to build an online presence. There are millions of websites online. Without the best SEO solutions, nobody will see your content.
The Wix vs. WordPress SEO debate exists for this reason. People want to know which site provides the best SEO tips for their business.
If you’re curious about this, you’ve come to the right place! We’ll explore the differences in their SEO in the guide below.
Wix SEO Options
Wix is a popular platform for building websites because of its simplified process. Wix makes clicking and dragging content to the site easy, eliminating any need for coding experience.
Wix also provides a two-pronged approach to SEO. First, it targets your off-page SEO with the Wix SEO Wiz. This planning wizard helps you devise SEO strategies for your new site.
For example, this wizard helps you choose keywords for your content. It also connects you to Google Analytics and Google Search Console to get more ideas.
Wix also provides on-page SEO options. The platform gives you meta choices, like titles and descriptions, headers, and custom URLs. You can also use SSL encryption to help your website rank higher.
Finally, Wix lets you make your site mobile-friendly and integrate SEO apps. These features all help the website rank higher.
However, any site with Wix SEO tips is incomplete without mentioning its downsides. Wix uses a strange link structure that runs everything through Javascript. Unfortunately, Google struggles with reading Javascript, which reduces your ranking potential.
WordPress SEO Guide
WordPress began as a blog-building site. However, it is now the most popular Content Managing Platform. This platform hosts millions of websites and offers several SEO advantages.
WordPress also tackles both on-page and off-page SEO needs. The platform offers several plugins to help your site load quickly. It also provides the usual on-page items like meta titles and headers.
WordPress also offers plugins that continuously search for broken links, making your website maintenance more accessible. WordPress SEO also includes mobile-responsive plugins that make your site friendlier for mobile use.
Finally, WordPress URLs have much more stable structures than their Wix counterparts. As such, they’re less likely to suffer in the search engine rankings.
Wix vs. WordPress SEO: Which to Choose?
The choice between Wix vs. WordPress SEO depends on your needs. If you want a site that is as easy as possible to design, Wix offers the best solution. However, WordPress offers significantly more SEO options that help your site rank higher on search engines.
However, you don’t have to rely on these SEO features to rank highly. Professional SEO services can provide better results than solely using standard platform features.
If you need the best rankings for your business, consider working with us! We offer excellent services for improving your site design and gaining website traffic. Contact us today to find the best package for your site!