The Complete SEO Guide for Naperville IL WordPress Users

It’s no secret that Google has made their top priority very clear: they want people to find trustworthy sites with quality, natural content firstThis is, however, an extremely challenging time for many companies, it’s also a great time to be a part ofWith new challenges comes fresh opportunities. This is the time to adopt a more intentional approach to SEO. With over 350 million websites online and billions of them active at any given moment, it’s not easy to be found on the internet todayThere are many ways to optimize your WordPress blog to be more prominent in search engine results and increase people back to your blogThe trick is knowing where to begin and what options you have. In this article, we’ll cover every aspect of search engine optimization, from keyword analysis to link building to user experience and semantic markup. This article will give the reader a comprehensive understanding of how you can apply SEO the best practice for your website in Naperville IL.

What’s WordPress SEO?

SEO refers to “search engine optimization,” and refers to a set of best practices used to optimize your content and website for search engines , such as Google. The aim is to ensure that your content to be displayed in search engine results as high as it is possible and show up next to relevant ads on results pages of search engines (SERPs). A majority of people also employ the terms “content marketing” and “SEO” interchangeablyIn reality “content marketing” is more broad term used to describe marketing your product or service with content, which includes blog posts and videos.

The importance on User Experience (UX)

We’ve only touched on it briefly yet it’s important enough that it’s worth a separate sectionYour users — the ones who visit your content and use your website — are in no way Google usersThey aren’t even thinking about whether your site is optimized for Google and they’re focused on the ease of which they locate the information they require as well as how enjoyable it is to get thereWhen you optimize your website for Google, you’re creating the perfect experience for the users of search engines who visit your websiteWhen you optimize your site for human users you’re creating a user experience that’s optimal for your visitorsusers who browse your content and use your website.

Content Strategy and Keyword Research

Content on the web is among the primary factors that contribute to organic search successThe fact is, content is the thing that people click on and reading. It should also be the central focus the SEO strategy right from the startThat’s why conducting keyword research is one of the first steps in all SEO campaign. When choosing the keywords you will use, it’s crucial to choose them with care and strategicallyYou don’t want to choose random keywords and hope will generate organic traffic. Instead, it is important to pick the right keywords your readers and target audience are looking for. To accomplish this, you’ll need to go inside the minds of your readers and consider: What problem are they trying to resolve? What are they having trouble with? What do they hope to find on the internetAfter you’ve identified the areas that people would like to learn more about, you’ll be able to start researching which keywords are utilized to find content that is related to those subjects, as well as the degree of competition for those keywords.

WordPress SEO Tools

After you’ve optimized your content for your readers It’s time to begin thinking about how you can make your content search engine friendly. There are many plugins out there for WordPress that can assist you enhance your SEO in general. Yoast’s SEO is one plugin that can help you. It will help you master all the fundamentalsUsing this plugin will improve your site’s SEO by creating meta descriptions, keyword optimization, and moreThe plugin is free and simple to install. Another awesome plugin for SEO is All in one SEO. This plugin comes with everything Yoast provides, plus much more! We love SEO Framework. It’s extremely lightweightBe aware that it might not work with all WordPress configurationsEverything is available from control of content through analytics to determine what’s working and the areas that require improvement.

Conclusion

The best (and most effective) SEO strategy is to create content that is a hit with your readers and assists them solve their problemsTo do this, you’ll be required to look back and contemplate the type of content that can benefit your users, not just the keywords you’d prefer to be ranked for. This will put you in an ideal position to rank for those keywords in the near future, and change the lives of your users.