Are you in the know about the latest Google update, known as Fred? Google updates don't happen weekly or even monthly. But, when an update does happen, you want to be well aware of it. Google's main goal is to provide Internet users with quality search results. This means that the company's algorithm that provides those results must be [...]
Never underestimate the power of local SEO -- especially since half of all local searches conducted on a mobile device get customers in your store that same day. Of course, many of those local searchers are also using Google Maps to help them navigate directly to your store. As a result, it's highly likely that you've already made Google Maps a part [...]
Google Update: How to Check if You Were Impacted In the middle of March 2017, the latest Google update, known as 'Fred', hit without word or warning. Needless to say, the SEO community is buzzing with speculation about the update. Many website owners may have witnessed a change in their traffic and rankings, as a result. That's why we're offering [...]
Hi all! Google has released a handy video guide on "How to Hire an SEO". We are promoting this video because we believe that business owners should hear this right from the Search Engine they are optimizing for (primarily). Maile Ohye, a Googler, part of the Google Search team for 10 or so years, is the face behind that video. The [...]
Scientific papers come out with such frequency that keeping up with the literature is practically a full-time job for anyone at the cutting edge of a major field. Semantic Scholar, a free, online tool developed under the guidance of Microsoft cofounder Paul Allen, is using machine learning and other aspects of artificial intelligence (AI) to make the monumental task of [...]
There's a new feature popping up in Google search results called "Google Posts." It's a place for Google to directly host content in a post-Google+ world and to embed this content directly into search results. Imagine orphaned Google+ posts with the Google+ branding stripped out, and you're most of the way there. Google Posts isn’t the official name of this service. As of [...]
It was announced that Google has updated its core algorithm to include Penguin as part of the real-time updates. If you’re not familiar with Penguin, it was launched in 2012 as a means to devalue sites / pages that receive spammy links, as well as analyzing potentially "over-optimized" pages on a site. (See the announcement from Google below) Penguin is [...]
I know we tell you this just about every 3 months at this point, but this time we're serious. ;) If you haven't updated your site to https yet, buckle your seat belts. Moz is reporting record percentages in the top 10 Google search results. Just 30 days ago, Mozcast reported 33.3% of all rankings in the top 10 on [...]
Steven Levy, world famous author, wrote on Back Channel a bit about RankBrain, here is the quote: It turned out the answer was yes, and the system is now part of search, known as RankBrain. It went online in April 2015. Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation [...]
Search Geek Solutions’ efforts contributed to gains in traffic, audience engagement, and conversion rate. Background Bloomfield Dental Designs has been a Search Geek Solutions client since 2014. They are a major force in Bloomfield NJ family dentistry, offering cosmetic and pediatric services. Their clients tell them that they have a very welcoming atmosphere that is great for pediatric dentistry. They also offer affordable dentistry [...]
