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Every year Google handles around two trillion searches, sifting through over a billion websites. The algorithm it uses represents the best in software and gets updated all the time. But why is that? Why does the Google algorithm have to change so much? It all has to...

Internet marketers today are used to being tossed to and fro by Google's steady, but frequent algorithm changes. But this doesn't mean we're not constantly sitting at the edges of our seats each time an update rolls out. If there's anything we learned in the past...