In order to achieve Bloomfield Dental Designs’ traffic and authority objectives, Search Geek Solutions developed an overarching content strategy tailored to increase local visibility authority with potential customers.
The tactics employed included:
- Building out thin or non-existant content with new, engaging, robust, geo-targeted, services specific content
- Employing best practices of conversion optimization to maximize completed goals using existing traffic
- Implementing a 70/20/10 approach to developing blog content
- Using Facebook’s open graph to identify existing likes of customer base to build relevant content
- Developing social sharing guidelines to improve post visibility and engagement
- Targeting influential bloggers to outreach new content