It’s not a secret the fact that Google has made its primary goal clear: They want users to have reliable websites that offer natural, useful content first. It’s difficult for many organizations, it’s also very exciting. New challenges bring exciting opportunities. Now is the perfect time for you to make a conscious effort to SEO. With over 350 million websites online and billions more active at any given moment it’s a challenge to be discovered on the web today. But there are plenty of ways to improve the performance of your WordPress blog so that it ranks higher in search results and bring traffic back to your site. The key is knowing which way to begin and what options you have. In this post, we’ll explore all aspects of keyword research to link construction to user experiences and semantic markup. The goal is to give you an understanding of how you can implement SEO top practices to improve your blogging in Scottsdale AZ.
What’s WordPress SEO?
SEO stands for “search engine optimization,” and is the best practices to optimize your site and your content to be indexed by search engines like Google. The goal is to get your website’s content to appear in search engine results as high as possible and show up next to relevant ads on results pages of search engines (SERPs). Many people also use the phrases “content marketing” and “SEO” in conjunction. Yet “content marketing” is a broader term for marketing your product or service through content, which includes blog posts and videos.
The Importance on User Experience (UX)
We’ve touched briefly on this but it’s a matter of such importance that it warrants its own page. Your readers — the people who click the content on your site and go to your website — are certainly not Google the search engine crawlers. They’re not even considering how well your website is optimized for Google the way they’re thinking of how easy it is for them to get the information they need and how pleasant it is to get there. When you optimize your site for Google and create an experience that’s ideal for search engine users that visit your website. If you optimize your site for human users, you’re creating an experience that’s ideal for your customers –users who visit your site and use your website.
Content Strategy and Keyword Research
On-site content is one of the primary factors that contribute to SEO success. Content is what people click on and reading. This should be the primary focus in your SEO strategy from the get-go. This is the reason why keyword research is among the first steps for any SEO campaign. When choosing the keywords you will use, it’s essential to be thoughtful and strategic. You don’t want to choose random keywords, and then expect them to drive organic traffic. Instead, you must choose the best keywords your customers and your readers are looking for. In order to do this, you’ll be able to look inside your readers’ minds and inquire: What are they trying to solve? What is it that they are grappling with? What are they hoping to find on the internet? After you’ve identified the subjects your readers want to know more about, you’ll be able to begin to investigate which keywords are used to find content relevant to those subjects, as well as how popular these keywords are.
WordPress SEO Tools
After you’ve optimized your content for your readers and readers, it’s time to start organizing for the search engines. There are a myriad of plugins there for WordPress which can help you improve your overall SEO. Yoast’s Search is one of the plugins that can aid you. It assists you with the basic aspects of SEO. By using this plugin, you can boost the SEO of your website by creating meta descriptions, keyword optimization and more. This plugin is free and simple to install. Another great plugin it All in one SEO. This plugin includes everything Yoast provides and more! We love SEO Framework. It’s extremely light. However, be aware that it might not be compatible with all WordPress setups. You can get everything from managing content to analytics that allow you to assess what’s working well and what could be improved.
The best (and most efficient) SEO strategy is to create content that is a hit with your readers and will help your readers solve their challenges. To achieve this, you’ll have to take a moment to think about the content that would benefit the readers you serve, not just the keywords you’d prefer to be ranked for. This will place you in the best chance of ranking for those keywords in the near future, and influence your readers’ lives.