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Have you spent countless hours creating a visually stunning WordPress website that no one reads? WordPress SEO could be all it takes to give it the visibility that it's begging for.
Right now, around 455,000,000 (1) websites are using WordPress. That's over 20% of all of the self-host sites online today. The most recent version of WordPress has been downloaded over 7 million times, and thanks to the robust WordPress community, the platform continues to grow and develop all of the time. WordPress is clearly a popular choice, and if you've decided to run your site with WordPress, you've given yourself an effective way to create a fast, visually appealing, and thoroughly modern website without needing any advanced training in coding, web design or operation. But, that website is no good to anyone if they can't find it. That's where SEO comes in.
SEO is short for Search Engine Optimization and put in very basic terms; it's how your website gets found by search engines like Google. Search engines are looking for specific things, makers, that tell them that a site offers value to its readers, and answers the questions that the searcher is asking. If it finds these markers, it puts you on that first search results page. The more of them it finds, the higher up you get.
This can be a powerful tool when it comes to increasing traffic to your site. But, more than that, excellent SEO brings the right kind of traffic. It brings you the people that want or need your content. This, in itself, can decrease bounce rate and increase the time that users spend on your site. It may even increase subscribers, give you a better chance to build relationships, and boost your income.
As of January 2020, there are over 1.74 billion (2) websites online. That's a lot of competition for that all-important first page in SERPs (search engine results pages). But, why does that first-page post matter?
Well, ask yourself how often you scroll through to page three or four when you use Google? Most of us hit one of the top links straight away. You might come back and scroll a little further down if that first click didn't give you the answers that you were looking for. But, few of us ever look past page one, and certainly not page two.
That's because Google does its job well. It finds what we are looking for, based on a short search query, and it puts it right there in the top of the SERPs. Which is why good SEO is crucial if you want your business to get found. If your pages don't have these optimizations that the engine is looking for, it won't think that you give the searcher what they are looking for, and you'll languish down on the lower pages. Here are a few of the reasons why appearing on that first page is so vital:
The benefits of good SEO for your WordPress site are clear. It can increase traffic, give you a higher quality of traffic, build trust, and create an excellent first impression, and improve your conversion rate.
We now understand the importance of good WordPress SEO, but putting it into practice is another thing entirely. Most of the websites that are built on WordPress today look fantastic. Even brand new bloggers, with their very first website, can install a theme and make a few fundamental changes to give themselves a visually appealing website. But, even big businesses who invest a lot of time and money in their websites fall down when it comes to SEO. Their sites look great, and they are full of important content. But, still, they wither on page eight of SERPs.
That's largely because SEO is complex and ever-changing. Even experienced WordPress users are guilty of stuffing their pages and posts with keywords and leaving it at that. But, while keywords are an ingredient, they certainly aren't the whole recipe for SEO success.
WordPress SEO experts are an invaluable tool for any business or website. They don't just understand up to date SEO methods. They also have a deep understanding of the infrastructure of WordPress. They'll be able to rocket your page up the SERPs, giving it maximum visibility and increasing conversion by:
One big question you are bound to be asking yourself is, is outsourcing SEO worth the money? In today's world, we're offered plenty of opportunities to spend our money, all promising to revolutionize our sites and improve our businesses. Few of them are worth the investment. So what makes outsourcing SEO to a WordPress SEO expert any different?
In truth, the benefits are hard to ignore. While you could read articles like this one and understand the basics of WordPress SEO yourself, implementing it is time-consuming, and keeping up with the changing landscape of SEO could eat into your time. Taking your expertise away from other areas of your business. Some of the main benefits of outsourcing to WordPress SEO experts include:
Perhaps the most significant advantage of outsourcing to our WordPress SEO experts, however, is that it will free up your time to focus on other areas of your business, and give you far more time to spend with your customers.
Keywords are probably the first thing that most of us think about when we consider SEO. But, while using keywords are essential, picking a word and stuffing your article with it, isn't the way to go. This will harm user experience and certainly won't help much when it comes to search engine results.
When it comes to using keywords, performing appropriate research to make sure that you are using the right keywords is crucial. You want your keywords to highlight the focus of your content, but you also want to make sure they are words that people are actually searching for, to achieve maximum visibility.
There are three key points when it comes to keyword research, which we can consider the very backbone of any SEO strategy. These are:
1. Volume. Essentially we need to research how many people are searching for a particular keyword. Imagine investing your time or money getting to the top spot on Google only to find that two people a year are searching for your keyword. Volume research gives us an idea of how many people are searching for a chosen keyword, which provides us with a good idea of whether using that keyword is worth our time.
2. Competition. So, you've found a keyword that gets plenty of searches, next step, check out the competition. When we Google our keyword, what comes up? Who are you competing for the top spot with? If it's small businesses and bloggers, and you can see that their posts are short on content, metadata, or other information, you've got a good chance. If you are competing with much more successful sites, perhaps using an alternative keyword could help you. Back to step one we go.
3. Accuracy. We certainly don't want to trick people into clicking on our articles with clickbait titles and keywords. They might get plenty of volume, but if your keywords don't accurately describe your pages, it's not quality traffic.
When performing keyword research, the Google keyword planner is a valuable resource. The platform is free to use and gives you access to the information that you need to check search volume quickly.
The keywords that you choose on your WordPress website must balance visibility and relevance to build the right traffic. But, that's still just the first step. Our WordPress SEO specialists will use the best tools on the market to implement the techniques needed to rank on Google. But, more than this, they'll also educate you and your team on best practices when it comes to WordPress SEO.
While we should never underestimate the importance of keywords when it comes to making your site more visible, nor should we think that keywords are everything. If you want to rank, a lot more has to go into your SEO strategy. Now let's take a look at some of the other vital elements.
All of the pages, posts, and even category pages on your WordPress Website should have a strong meta description. This description is just a few lines of text that show up in the SERPs. You should be using it to advertise your page and to entice potential viewers.
This brief description is your chance to generate interest and can have a huge impact on the volume and quality of clicks that you receive. Our SEO for WordPress specialists will show you how to access the meta descriptions for your pages, while also helping you to understand how to craft that perfect enticing, yet informative few lines.
Your heading tags, H1, H2, H3, and so on, are the first parts of your content that are crawled by search engine bots. So, firstly, you should have them, and secondly, they should make it clear what your content is about, and include your keywords and related words naturally. Your H1 tag is usually just the title of your post, and you should only use one of these, but our WordPress SEO experts can help you to understand the importance of those lower down headings, and how you can use them to your advantage.
Your images play an exceptionally important part of your SEO strategy, and not only because images themselves can be searched. Every image should be fully optimized to load quickly and look great on all screens. They should all have titles and alt text. But, while you want some of the alt text to feature your keywords, overuse can be a mistake. Our experts can explain why, and help you to improve the optimization of your images, even if you've got thousands going back years in your media library.
Most of us rarely look at the settings of our WordPress site. It's working, and so everything must be right. Our experts will look at all of your back of house settings to make sure they aren't hindering your SEO efforts.
Page speed is more important now than ever before. Users expect the internet to be super fast, and if your site loads very slowly, search engines are less likely to place it high up in SERPs. While there's no simple way to improve site speeds, our WordPress SEO experts will spend time improving your speeds, and finding the underlying cause of any slow loads.
Mobile optimization is another crucial element of SEO that so often gets overlooked, simply because we edit on desktops. Most of your users will view your site on smaller screens, and you should never make the mistake of thinking that because it works well on a bigger screen, it will be the same on a smaller one. Get in touch with one of our experts so that they can take a look.
Whether you are preparing to launch your first WordPress site, or you've been up and running for quite some time and you are frustrated by a lack of traffic or slow growth, get in touch with one of our WordPress SEO experts today.