Search Engine Algorithms

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How to Stay Ahead of Google Updates Before They Happen

By | July 24th, 2017|How Tos, Search Engine Algorithms, Search Engine Optimization|

  Are you in the know about the latest Google update, known as Fred? Google updates don't happen weekly or even monthly. But, when an update does happen, you want to be well aware of it. Google's main goal is to provide Internet users with quality search results. This means that the company's algorithm that provides those results must be [...]

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Google Update “Fred”: How to Check if You Were Impacted

By | May 24th, 2017|Search Engine Algorithms, Search Engine News|

Google Update: How to Check if You Were Impacted In the middle of March 2017, the latest Google update, known as 'Fred', hit without word or warning. Needless to say, the SEO community is buzzing with speculation about the update. Many website owners may have witnessed a change in their traffic and rankings, as a result. That's why we're offering [...]

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A New AI Search Engine Lends Itself To Scientific Research Publications

By | January 6th, 2017|Search Engine Algorithms, Search Engine News, Search Marketing|

Scientific papers come out with such frequency that keeping up with the literature is practically a full-time job for anyone at the cutting edge of a major field. Semantic Scholar, a free, online tool developed under the guidance of Microsoft cofounder Paul Allen, is using machine learning and other aspects of artificial intelligence (AI) to make the monumental task of [...]

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SEO NEWS: Google Penguin and Core Algorithm Update

By | September 26th, 2016|Search Engine Algorithms, Search Engine News, Search Engine Optimization, Search Marketing|

It was announced that Google has updated its core algorithm to include Penguin as part of the real-time updates. If you’re not familiar with Penguin, it was launched in 2012 as a means to devalue sites / pages that receive spammy links, as well as analyzing potentially "over-optimized" pages on a site. (See the announcement from Google below) Penguin is [...]

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Google Continues To Boost HTTPS Rankings

By | August 16th, 2016|Search Engine Algorithms, Search Engine Optimization, Search Marketing|

I know we tell you this just about every 3 months at this point, but this time we're serious. ;) If you haven't updated your site to https yet, buckle your seat belts. Moz is reporting record percentages in the top 10 Google search results. Just 30 days ago, Mozcast reported 33.3% of all rankings in the top 10 on [...]

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Google Reports RankBrain Used In All Google Searches

By | June 28th, 2016|Search Engine Algorithms, Search Engine Optimization, Search Marketing|

Steven Levy, world famous author, wrote on Back Channel a bit about RankBrain, here is the quote: It turned out the answer was yes, and the system is now part of search, known as RankBrain. It went online in April 2015. Google is characteristically fuzzy on exactly how it improves search (something to do with the long tail? Better interpretation [...]