Service-Based Businesses: What “Entity-Based SEO” Is And Is Not

entity seo

As simplified by Neil Patel ( , entity SEO is “anything that could have a specific wikipedia page about it”. Now, of course this doesn’t mean: go make a wiki page about on your brand (although they may want to do this as an established brand, it’s not part of any viable SEO strategy) make … Read more

Optimizing Content For Voice Search Assistants

This is a great opportunity to talk about SEO as it relates to some other technology outside of Google and internet search. SEO stands for just that “search engine optimization”, and future prospects for SEO will include anything with a search engine, and that includes artificial intelligence (voice assistants, bots), ASO (app store optimization for … Read more

Should I Use Upwork To Hire An SEO Freelancer?

dont hire seo on upwork

Are you in need of SEO expert? If so, then you might turn your attention to Upwork. This has become a popular resource, particularly for small businesses keen to outsource. Through Upwork, you can find the freelancers you need for services like SEO. Upwork can be a great solution for finding a professional to help … Read more

Google’s Aug. 1 Medic Core Algorithm Update: What We Learned

google medic algorithm update

The interwebs are buzzing about Google’s latest algorithm update, dubbed the Medic Update. After the update, many sites reported rankings boosts while other sites fell like a rock. How did your site fare? And who else was impacted by the Google algorithm Medic Update? Read on as we examine key findings from the Medic Update. … Read more

Why Does the Google Algorithm Get Updated So Much?

Every year Google handles around two trillion searches, sifting through over a billion websites. The algorithm it uses represents the best in software and gets updated all the time. But why is that? Why does the Google algorithm have to change so much? It all has to with Google’s ultimate goal: user experience. They want … Read more

Google Search Console Sends Out “Mobile-First Indexing” Notifications

We received notifications to email this morning about Mobile-First Indexing. Apparently a good percentage of sites managed are now officially indexed according to Google’s new Mobile-First Indexing algorithm. Here’s a screenshot of the entire message: They said it would happen and now it has. We will be sure to track visibility impact from this update. … Read more

Is Your Site Prepared for the Google Algorithm Updates of 2018?

google algorithm changes 2018

Google is constantly updating its algorithm to improve its user experience. In fact, the internet behemoth admits that it makes one or more updates a day to its algorithm. Trying to keep up with them all is practically impossible. That’s why most businesses focus on the big changes. Every few months, the company releases a … Read more

What Does the Google Announcement of the Mobile-First Algorithm Mean for Your SEO?

Internet marketers today are used to being tossed to and fro by Google’s steady, but frequent algorithm changes. But this doesn’t mean we’re not constantly sitting at the edges of our seats each time an update rolls out. If there’s anything we learned in the past is that when there is a Google announcement about … Read more

The Aftermath of Google’s Core Algorithm Update

  Google confirmed that they ran a “broad core algorithm update” in March of 2018. But there’s nothing new about these updates. They do them rather routinely. What makes this particular Google algorithm update noteworthy is that it impacted the appearance and rankings of some websites in the search results. And this caused some panic. … Read more

Google Sends Out First Mobile-First Index Notifications

The first wave of Google mobile-first indexing notifications went out yesterday. For the first time since Google announced the rollout of the mobile-first indexing process just over a month ago, SEOs and webmasters are now getting notifications via Google Search Console of their sites being “enabled” for mobile-first indexing. The notification reads “mobile-first indexing enabled … Read more