Google has released a handy video guide on “How to Hire an SEO”. We are promoting this video because we believe that business owners should hear this right from the Search Engine they are optimizing for (primarily). Maile Ohye, a Googler, part of the Google Search team for 10 or so years, is the face behind that video. The video itself goes into detail on how to hire an SEO, including what to watch out for.
Here’s a screenshot of their suggested hiring process, but watch the whole thing for a ton of great insight into the hiring process (e.g. questions to ask, things to consider, and things you can do on your own to get started!)