For small businesses trying to build an online presence on a budget, WordPress is an amazing tool. Because it’s so intuitive, it’s simple to set up, even for web design novices. While the basics are easy to grasp, there are some more advanced tricks you can employ to make your WordPress site even better.
The concept of small business digital marketing can seem intimidating and difficult to get the hang of. But just as WordPress makes building a functional and professional website a breeze, it also facilitates digital marketing in an accessible way.
If you’d like to learn how to create an SEO strategy for WordPress, here’s a guide for you. Read on for everything you need to know.
What Is SEO?
Let’s take it back to basics for a second. You’ve probably heard of SEO before, but do you know what it is and how it works?
In the most simple terms, search engine optimization is a series of tactics employed by businesses to be ranked higher according to search engine algorithms. Search engines such as Google always aim to provide the most valuable and relevant results to their users. Marketers play by the rules instituted by these search engines in order to get their websites to the top of search engine results pages.
SEO and Your WordPress Business Website
Now let’s look at some of the tactics you can apply to your WordPress website to improve its SEO. One of the main tenants of SEO is smart keyword usage.
There are plenty of free tools you can use to determine which keywords you should be sprinkling throughout your site. It should be noted that keyword usage needs to be natural and contextual. Keyword stuffing is a big no-no.
WordPress is naturally easy to optimize for search engines in many ways. For example, the image uploader has a space that allows you to add “alt tags” to your images. These are catnip to search engines, so always make sure to fill this section out in a detailed manner.
Another important element of SEO is your site architecture, or how the different pages are structured and organized. Make use of the “Categories” when you’re uploading posts and make sure to engage in good internal linking practices.
There are countless more ways you can optimize your WordPress website, but one of the best things you can do to facilitate your SEO strategy is to add a Plugin that makes suggestions based on SEO best practices.
Small Business Digital Marketing Specialists
While WordPress is a site that naturally lends itself to creating an SEO strategy, there’s only so far you can go on your own. If you want to take your small business digital marketing game to the next level, we can help you do just that.
At Search Geek Solutions, we specialize in all things SEO, and we’re well versed in the world of small business SEO strategy. Get in touch today to schedule an appointment and see what we can do for your business.