6-point Pigeon-proofing checklist for local businesses 1. Stay alert. Experts agree that the dust has not settled on this update, so this would not be the right time to react with a complete 180 in your marketing strategy. Stay tuned in to local blogs and fora and monitor the SERPs on a regular basis to … Read more
What happened? I used to be able to post any link from my youtube.com video to ANY URL I pleased. It is still possible! Here is the trick. The process is similar, it has been legitimized bit. Associated Website annotations provide site owners a way to link to their websites directly from their videos. To … Read more
Hi All! Google makes changes to its algorithm every day (sometimes multiple changes in one day). When the company actually announces them, you know they’re bigger than the average update. Google’s head of webspam Matt Cutts tweeted about the updates on Tuesday night: Panda has been refreshed on a regular basis for quite some time … Read more
Here’s how we can maximize our efforts. Strap in. So with a quick bit of research I’ve determined that relevancy for this type of rich search listing in Bing is based entirely on keywords and pinterest social authority. But mostly Keywords. For example, a search for OUTDOOR LIGHTING IDEAS returns these results: Dreamyard … Read more
Hi All, This is a great example of an engaging post. It doesn’t have much copy but if it did it would get a 10/10 in my book. Let’s run down what I love about it. https://www.lampsplus.com/info-center/b/blog/archive/2013/08/01/10-floor-lamps-for-small-spaces.aspx Clean Design Big Beautiful Images (and they all fit) Great internal linking It’s a List (10 Floor Lamps) … Read more
~from searchengineland.com If you haven’t already, request access to Facebook Graph Search. As of now, it has only been rolled out to a limited set of users. Double and triple check your Page information, categories, etc. Make sure you have “Local Business” selected as your category. Develop a strategy for gaining more likes (the right … Read more
Are you a new business owner looking to increase sales on your site? Are you an SEO agency looking to discover new tools to use for your MVT tests? SEOGadget has put together a great infographic that will answer these and many more questions about conversion optimization. A CRO infographic by SEOgadget.co.uk
Are you making what you are worth at your Social Media job? Onward Search has put together a nice infographic on the matter. Check it out below! © 2012 Onward Search
I had the privilege of attending the Distilled Link Building Seminar in New Orleans last Friday. Every speaker and presentation was top-notch and gave intense insight into the current state of SEO: emerging trends, tactics, building relationships, and action items to boost your site’s rankings. They also covered how to do competitive research correctly. This … Read more
New numbers from Marketing Sherpa’s latest email marketing benchmark survey from Feb 2011 shows 62% of businesses increasing their SEO budget, and 64% increasing their website development budgets. Get ready for some major competition in your niche in 2011! New Chart: Organizations increasing and decreasing marketing budgets – the impact on tactics